Alain Graf
Senior Consultant APAC & Head of Renens office
APAC offers Swiss SMEs access to the world’s fastest-growing markets, driven by a rising middle class, rapid urbanization, advanced tech ecosystems, favorable trade environments, and long-term global growth potential, with China providing unmatched scale, Japan aligning with Swiss precision, Korea fostering rapid tech adoption, India delivering vast expansion opportunities, and ASEAN offering a young, integrated market of 650+ million consumers.
Expertise
15 years of working experience in Greater China. I held positions in sales, technical support, and senior management in Taiwan and Shanghai before working in Beijing as head of the Swiss Business Hub China at the Swiss Embassy. Since 2017, I am responsible for Asian markets at S-GE Romandie and have supported hundreds of Swiss companies in various industries. My knowledge of the Chinese language and culture is of great importance for success in Far Eastern markets.
Country knowhow
Australia
China
India
Indonesia
Japan
Malaysia
South Korea
Singapore
Thailand
Vietnam
Spoken languages
German
English
French
Chinese, Simplified
Chinese, Traditional