Baroque building with horse statue, Austrian flag above.

Austria

Are you considering entering the Austrian market? Are you already active in Austria and need advice or support with your next steps? Contact us for advice specific to your business.

The Austrian market offers Swiss and Liechtenstein companies an accessible and strategically relevant export destination, supported by cultural familiarity and geographic proximity. Austrian consumers value quality and are generally open to premium offerings.

Austria remains a key player in European trade, despite a modest decline in real GDP in 2024. Its central location and strong integration into EU markets make it a natural entry point for internationally oriented companies. Renewable energy is a particularly promising sector, with over 87% of Austria’s electricity generated from renewable sources - closely aligned with global sustainability goals. Additionally, increasing demand in the life sciences and chemical industries presents further opportunities. To succeed, companies should take a well-prepared approach, considering the competitive environment and structural cost factors. With the right positioning, Austria offers a stable and innovation-friendly market for long-term growth.

Yes

Free Trade Agreement

There is a free trade agreement between Switzerland and this country. Source: State Secretariat for Economic Affairs SECO

17.54
 billion

Total trade flows

Total goods traded with Switzerland (imports + exports). Source: UN Comtrade. Data as of 2023.

8.43
 %

3-year GDP growth

Total real GDP growth over the last three years. Source: World Bank. Data as of 2023.

Austria offers an ideal entry point into the EU single market. Its cultural proximity, legal predictability and openness to innovation make it a strong first step for international growth, especially when paired with the right local partners.

Katalin Dreher-Hajnal

Consultant Germany + Austria

Latest insights

Get in touch

Get in touch

Do you have any questions about Switzerland Global Enterprise or would you like more information about our services? Contact us directly at one of our three locations or through one of our various communication channels!

  • Your point of contact in Switzerland Would you also like to sell your products or services abroad? Or learn more about opportunities in your target market?
  • Our branch offices around the world S-GE has its own teams (Swiss Business Hubs, SBHs) in approximately 45 countries. The Swiss Business Hubs are integrated into the diplomatic missions of the Federal Department of Foreign Affairs (FDFA).

Downloads

Get access to exclusive business opportunities in Austria

Event calendar

Stay connected with the latest developments in the industry by participating in our upcoming events. From conferences and workshops to webinars and fact-finding missions.

Success stories

FAQs

Start with publicly available trade and industry reports, company registers, and sector-specific market analyses. Local chambers of commerce, industry associations, and export promotion agencies often publish valuable data. On-the-ground insights - through trade fairs, expert interviews, or market visits - are key to understanding buyer behavior and informal networks. S-GE can help you access relevant sources, assess competitive dynamics, and identify potential clients tailored to your sector.

Begin by identifying companies with an existing presence in your sector and assessing their distribution reach, product range, and reputation. Austria’s business environment is transparent, and company information is often publicly accessible. Trade fairs, industry platforms, and personal introductions play a key role in building trust and identifying suitable partners. Alternatively, you can simplify the process by using S-GE’s distribution partner search service.

Austria applies the import regulations of the European Union. This means that most exports from Switzerland and Liechtenstein require standard documentation such as a commercial invoice, packing list, and, where applicable, certificates of origin or conformity. We recommend clarifying applicable requirements early, especially for regulated products.

Austria offers opportunities in sectors where innovation, sustainability, and precision are valued. Key areas include renewable energy, life sciences, mechanical and electrical engineering, ICT, and construction technologies. Swiss and Liechtenstein companies also benefit from demand in niche segments such as medical technology, advanced materials, and automation solutions.

Start by aligning your products and processes with EU sustainability standards, such as eco-design, recyclability, and responsible sourcing. Sustainable packaging, lower-emission transport, and transparent supply chains are increasingly expected by Austrian buyers. Engage with partners who share sustainability goals and highlight your efforts through certifications or environmental product declarations.

Our experts for Austria

Katalin Dreher-Hajnal

Cluster Head DACH + CEE

Zürich, Switzerland

kdreher@s-ge.com

+41 44 365 52 83

Log in or register

Enter your email to continue.

Exclusive access for companies based in Switzerland or the Principality of Liechtenstein.