Aerial view of Rio de Janeiro's coastline with green hills and boats in the bay.

Brazil

Are you considering entering the Brazilian market? Are you already active in Brazil and need advice or support with your next steps? Contact us for advice specific to your business.

Brazil’s economic landscape continues to offer scale and diversity for Swiss companies. Real GDP grew by 3.4% in 2024, the strongest rate in recent years, with growth of around 2.2–2.5% expected for 2025.

Manufacturing and extractive industries remain central pillars of Brazil’s economy, underpinning its strong integration into global trade. The country has further strengthened its position in sustainable energy, with around 88% of electricity generation coming from renewable sources, making Brazil one of the world’s clean-energy leaders. This aligns closely with Swiss expertise in renewable technologies.

Brazil’s agricultural and life-science sectors also continue to expand. The pharmaceutical market is expected to grow strongly over the coming decade, and Brazil remains a global agricultural powerhouse and a leading exporter of food and agricultural commodities. These long-term opportunities are further supported by the EFTA-Mercosur free trade agreement, which represents a major milestone for Swiss exporters by aiming to reduce tariffs, improve market access and strengthen legal certainty once fully implemented.

At the same time, challenges such as currency volatility, inflationary pressures and fiscal constraints require Swiss exporters to plan carefully, localise strategically and build strong, long-term market partnerships to succeed in this complex but highly attractive market.

No

Free Trade Agreement

There is a free trade agreement between Switzerland and this country. Source: State Secretariat for Economic Affairs SECO

3.79
 billion

Total trade flows

Total goods traded with Switzerland (imports + exports). Source: UN Comtrade. Data as of 2023.

11.6
 %

3-year GDP growth

Total real GDP growth over the last three years. Source: World Bank. Data as of 2023.

S-GE Market perspective

Updated on Dec 1, 2025, forecast for Q1 2026 - Q2 2026

Market conditions

Real growth is slowing due to weaker global demand, a 50% US tariff and volatile commodity price. Outlook is sensitive to shifts in export performance in relation to China / US and commodity prices. Uncertainty ahead of the 2026 elections is a downside risk. Opportunities exist in infrastructure, energy, digital infrastructure, and agribusiness.

Market access

In October, Brazil raised tariffs for a range of MEM, IT, and Medtech products as well as transport equipment. EFTA and Mercosur concluded negotiations on FTA in July. The Green Party considers launching a referendum.

Supply chain

Brazil’s supply chains are working but are under strain. Ports are working at or near capacity. Brazil’s ports are operating at full capacity and experiencing major delays due to surging agricultural exports.

Improvement
No improvement
Deterioration

Disclaimer: The content is provided for general information only, without guarantee and without constituting any form of advice or recommendation — the full details can be found here.

Navigating Brazil’s fluctuating currency requires strategic timing and strong local insight – but with the right approach and long-term positioning, Swiss companies can thrive even in challenging market conditions.

Hans Andreas Aebi

Head of Swiss Business Hub Brazil
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FAQs

Brazil is experiencing moderate but stable economic growth. GDP expanded by 3.4% in 2024, and forecasts for 2025 point to growth slightly above 2%, supported by domestic consumption, agribusiness and continued investment in infrastructure and energy. Inflation remains a key factor, and the Brazilian real has experienced periods of significant depreciation, affecting pricing, margins and cost structures for foreign suppliers.

To contain inflation, interest rates remain relatively high, influencing financing conditions and investment decisions. At the same time, the EFTA–Mercosur free trade agreement represents an important structural milestone, as it is expected to improve market access, reduce tariffs and enhance long-term planning security for Swiss exporters once implemented. In this context, Swiss companies should factor in currency movements, financing conditions and evolving trade frameworks when planning market entry and expansion in Brazil.

Swiss firms have strong opportunities in renewable energy, green hydrogen, pharmaceuticals, precision engineering and industrial technologies. With nearly 90% of Brazil’s electricity already coming from renewable sources, demand is rising for solutions in grid stabilisation, storage, hydrogen development and energy efficiency. The pharmaceutical sector is expected to expand significantly over the next decade, and large-scale agriculture offers openings in agri-innovation, sustainability technologies and high-quality machinery.

The most promising sectors for Swiss exporters in Brazil include the pharmaceutical industry, green hydrogen, and renewable energy. The Brazilian pharmaceutical sector is projected to grow from CHF 18 billion to CHF 40 billion by 2032, indicating significant market expansion opportunities. Additionally, the green hydrogen market is expected to reach CHF 30 billion by 2050, and substantial investments in renewable energy, including hydrogen, biomass, and solar, totaled USD 26 billion in 2024, highlighting a strong focus on sustainable energy solutions.

Swiss exporters face challenges such as exchange-rate volatility, inflation, high interest rates and occasionally complex regulatory and tax environments. Shifts in international trade conditions can also impact competitiveness. Successfully entering Brazil requires careful risk assessment, flexible cost planning, and strong local partnerships to navigate bureaucracy, regional differences and market dynamics.

Our experts for Brazil

Bruno Aloi

Senior Consultant Latin America

Zurich, Switzerland

baloi@s-ge.com

+41 44 365 54 76

Hans Andreas Aebi

Head of Swiss Business Hub Brazil

São Paulo SP, Brazil

hans.aebi@eda.admin.ch

+55 11 33 72 82 00

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