China Export

China

Are you considering entering the China market? Are you already active in China and need advice or support with your next steps? Contact us for advice specific to your business.

China remains a crucial market for Swiss and Liechtenstein exporters due to its significant economic scale and ongoing demand for high-quality niche products and services. The country's strategic focus on technological advancement and industrial modernization presents numerous opportunities for Swiss expertise and innovation.

China's economy grew by 5% in 2024, driven by strong exports and high-tech investments, despite challenges in the real estate sector. The industrial sector, which constitutes 36.5% of GDP, continues to thrive, particularly in manufacturing and high-tech industries. Swiss companies can leverage opportunities in sectors such as machinery, technology, automotive, and medtech, where China's demand for advanced solutions is rising. 

The low-altitude market, including drones, also offers potential for Swiss exporters. However, challenges such as a complex business environment and high debt levels necessitate careful market entry strategies and robust local partnerships for success.

Yes

Free Trade Agreement

There is a free trade agreement between Switzerland and this country. Source: State Secretariat for Economic Affairs SECO

51.87
 billion

Total trade flows

Total goods traded with Switzerland (imports + exports). Source: UN Comtrade. Data as of 2023.

17.54
 %

3-year GDP growth

Total real GDP growth over the last three years. Source: World Bank. Data as of 2023.

S-GE Market perspective

Benno Keller, Director Corporate Development + Strategy

Updated on Dec 1, 2025, forecast for Q1 2026 - Q2 2026

Market conditions

The economy surpassed expectations in the first half of 2025, as Chinese firms have successfully rerouted their exports to alternative markets beyond the US, like ASEAN and Europe. Growth is expected to slow in coming months as consumer spending remains weak. The property downturn continues and counteracts government efforts to boost spending.

Market access

China announced 13 policies to revive investment by allowing private capital into railways, nuclear power, and commercial aerospace—and remove barriers in services and public tenders. In public procurement, regulators pledged to eliminate unequal requirements. China releases certification measures for cross-border data transfers from January 2026.

Supply chain

Port congestion had risen to a three-year high in October but is expected to ease over the coming weeks.

Improvement
No improvement
Deterioration

Disclaimer: The content is provided for general information only, without guarantee and without constituting any form of advice or recommendation — the full details can be found here.

The Chinese market stands out for its relentless drive toward high-tech advancement, creating opportunities for Swiss companies that specialize in niche, high-quality products. This shared focus on innovation and precision forms a natural connection between both markets.

Daniel Bont

Senior Consultant China, Australia + Internationalization
Get in touch

Get in touch

Do you have any questions about Switzerland Global Enterprise or would you like more information about our services? Contact us directly at one of our three locations or through one of our various communication channels!

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FAQs

The current economic situation in China is characterized by a moderate GDP growth of 5% in 2024, driven by strong exports and high-tech investments, despite challenges in the real estate sector and declining foreign direct investment. Swiss exporters should consider focusing on high-tech industries, which saw an 8% increase in investment, as potential areas for growth. However, the challenging business environment and high debt levels may pose risks, so careful market analysis and risk assessment are advisable.

Swiss companies have significant opportunities in China's evolving economy, particularly in sectors like high-quality niche products, automation, and intelligent manufacturing. The growing demand for advanced technology in the automotive and healthcare sectors also presents lucrative prospects. Additionally, Swiss drone manufacturers can benefit from China's expanding low-altitude market.

The most promising sectors for Swiss exporters in China include high technology industries, the automotive sector, and healthcare. Swiss companies specializing in advanced machinery and technology can benefit from China's focus on automation and intelligent manufacturing. The automotive industry is thriving due to advancements in battery technology and electric vehicles, presenting opportunities for Swiss suppliers. Additionally, the healthcare sector offers potential for growth as China's aging population increases demand for modern medtech solutions.

Swiss exporters face several challenges, including fierce competition, economic slowdown, and rising costs in China. Additionally, issues like inadequate enforcement of intellectual property rights and pressure to produce locally further complicate the business environment. Exporters should focus on strengthening their IP protection strategies and exploring cost-efficient production methods to mitigate these risks.

Our experts for China

Daniel Bont

Senior Consultant China, Australia + Internationalization

Zürich, Switzerland

dbont@s-ge.com

+41 44 365 55 20

Joel Saurina

Head of Swiss Business Hub China

Beijing, China

joel.saurina@eda.admin.ch

+86 10 8532 88 88

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