As one of the largest economies in the European Union, France is modernizing its production facilities and investing in future technologies. Industries such as ICT, mechanical and electrical engineering as well as the aviation and automotive sectors, offer promising export opportunities for Swiss and Liechtenstein companies.
France’s economy experienced modest growth of 1.1% in 2024, reflecting a stable but complex environment. Key sectors include the pharmaceutical industry — where France ranks as the world’s fifth-largest market — and agriculture, as the top producer in Europe. Challenges such as high public debt and an unemployment rate of 7.4% require carefully planned market entry and clear competitive differentiation.
For Swiss and Liechtenstein exporters, opportunities lie in aerospace, ICT, including AI, and infrastructure including renewable energy and greentech. Sustainability and digital transformation are gaining traction, supported by record nuclear output and declining energy costs indicating a broader shift towards low-emission solutions. Success in France depends on understanding local market dynamics and building on its large domestic market and openness to high-quality international products.
Yes
Free Trade Agreement
There is a free trade agreement between Switzerland and this country. Source: State Secretariat for Economic Affairs SECO
32.37 32.37 billion
Total trade flows
Total goods traded with Switzerland (imports + exports). Source: UN Comtrade. Data as of 2023.
9.95 9.95 %
3-year GDP growth
Total real GDP growth over the last three years. Source: World Bank. Data as of 2023.
S-GE Market perspective
Benno Keller, Director Corporate Development + Strategy
Updated on Dec 1, 2025, forecast for Q1 2026 - Q2 2026
Market conditions
Growth is expected to slow further due to high policy uncertainty and week business investment. Rising protests against planned government spending cuts raise concerns about France’s fiscal sustainability. France’s direct exposure to US tariffs is limited, as only 5% of exports go to the US. However, France remains vulnerable to slowdown in Europe.
Market access
France ends the use of ad hoc tax representation for imports. This means that non-EU businesses - including Swiss firms - must obtain full VAT registration and appoint an accredited French tax representative for VAT compliance by the end of 2025.
Supply chain
National strikes are threatening supply chains, with rail fright particularly exposed.
Market conditions
Growth is expected to slow further due to high policy uncertainty and week business investment. Rising protests against planned government spending cuts raise concerns about France’s fiscal sustainability. France’s direct exposure to US tariffs is limited, as only 5% of exports go to the US. However, France remains vulnerable to slowdown in Europe.
Market access
France ends the use of ad hoc tax representation for imports. This means that non-EU businesses - including Swiss firms - must obtain full VAT registration and appoint an accredited French tax representative for VAT compliance by the end of 2025.
Supply chain
National strikes are threatening supply chains, with rail fright particularly exposed.
Disclaimer: The content is provided for general information only, without guarantee and without constituting any form of advice or recommendation — the full details can be found here.
France offers a dynamic mix of innovation, industrial strength, and long-term infrastructure investment. Companies that bring quality and adaptability will find strong demand and forward-looking partners across key sectors. The Swiss Business Hub France supports market entry with local insight, sector expertise, and access to a broad partner network.
Elena Voicu
Head of Swiss Business Hub France
Get in touch
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Downloads
Economic Report
PDF · 517 KBLegal Provisions
PDF · 314 KBBusiness Guide
PDF · 366 KBGet access to exclusive business opportunities in France
Event calendar
Stay connected with the latest developments in the industry by participating in our upcoming events. From conferences and workshops to webinars and fact-finding missions.
17-20
Jun
Viva Technology 2026
VivaTech is Europe’s biggest technology and startup event to celebrate innovation together.
Paris, France
27
Apr
International Trade Forum 2027
Be inspired by leading personalities, discover new markets, and make valuable contacts through targeted matchmaking.
Bern, Switzerland
12-15
Oct
Pollutec 2027
Pollutec is the international reference meeting for environmental solutions
Chassieu, France
FAQs
How can I evaluate market potential in France?
Start by reviewing demand trends, regulatory frameworks, and the presence of international or local competitors in your target sector. France’s mature market requires a clear value proposition and a good understanding of industry-specific dynamics. Public data sources, trade associations, and regional business development agencies can offer valuable insights. In-person visits, local partner discussions, and feedback from potential clients are essential to assess real market interest.
What is the best market entry strategy for France?
The ideal strategy depends on your industry, but in most cases, building local credibility is key. French buyers value strong references, technical know-how, and long-term commitment. Partnering with a local distributor or agent can help you navigate the market and build trust. In sectors with complex products or high regulatory requirements, consider setting up a local presence or working through joint ventures.
What are the regulatory and documentation requirements for exporting to France?
As an EU member, France applies European Union import regulations. Swiss and Liechtenstein exporters must ensure compliance with EU standards—for example, in product safety, labeling, or certification. Required documentation typically includes a commercial invoice, packing list, and, depending on the product, certificates of origin or conformity. Additional requirements may apply for regulated goods such as medical devices, chemicals, or food products. S-GE can help you clarify applicable regulations and prepare the necessary documentation for a smooth market entry.
How can I make my exports to France more sustainable?
Align your products and processes with France’s and the EU’s sustainability goals. This includes eco-design, energy efficiency, sustainable packaging, and responsible sourcing. French buyers increasingly expect transparency across the supply chain and may ask for environmental certifications or reporting. Collaborating with local partners who share these values can strengthen your market position.
What challenges should I expect when exporting to France?
France is a mature and competitive market, so standing out requires a clear value proposition and local adaptation. Administrative procedures, product certification, and language expectations may differ from Swiss or Liechtenstein standards. Building trust and long-term business relationships takes time, and price sensitivity can vary by region and sector. Local partners are often essential to navigate customer expectations and market entry requirements.
