Germany is Europe’s largest economy and a key export destinations for Swiss and Liechtenstein companies. Its innovation-driven industries and central location offer a solid foundation for business expansion in the European single market.
Close economic integration, harmonized standards, and a reliable legal framework create favorable conditions for cross-border trade and cooperation. Demand is strong for high-quality, technology-based solutions - especially in sectors such as Industry 4.0, medtech, cleantech, information and communication technology, and food innovation. Germany’s commitment to digital transformation and sustainability opens up diverse opportunities for long-term business development. However, intense competition, price sensitivity, and complex procurement processes can pose challenges, making thorough market preparation essential for success.
Yes
Free Trade Agreement
There is a free trade agreement between Switzerland and this country. Source: State Secretariat for Economic Affairs SECO
97.54 97.54 billion
Total trade flows
Total goods traded with Switzerland (imports + exports). Source: UN Comtrade. Data as of 2023.
4.71 4.71 %
3-year GDP growth
Total real GDP growth over the last three years. Source: World Bank. Data as of 2023.
S-GE Market perspective
Benno Keller, Director Corporate Development + Strategy
Updated on Dec 1, 2025, forecast for Q1 2026 - Q2 2026
Market conditions
Real GDP declined in the first half of 2025. An expected recovery in real incomes and consumption is set to support economic growth in 2026, which will remain subdued, however. Public spending on infrastructure and defense, is likely to further support growth.
Market access
Switzerland and Germany amended the double tax treaty with detailed provisions regarding cross-border employments, entering into force on January 1st, 2026.
Regulation
Germany announced the Microelectronics Strategy including state aid. The Bundestag passed a law to strengthen information security, tightening cybersecurity compliance obligations for SMEs. The EU Deforestation Regulation comes into force from December 2025, requiring importers of concerned products to ensure they are free from deforestation.
Supply chain
Rhine river shipping returns to normal as water levels rise.
Market conditions
Real GDP declined in the first half of 2025. An expected recovery in real incomes and consumption is set to support economic growth in 2026, which will remain subdued, however. Public spending on infrastructure and defense, is likely to further support growth.
Market access
Switzerland and Germany amended the double tax treaty with detailed provisions regarding cross-border employments, entering into force on January 1st, 2026.
Regulation
Germany announced the Microelectronics Strategy including state aid. The Bundestag passed a law to strengthen information security, tightening cybersecurity compliance obligations for SMEs. The EU Deforestation Regulation comes into force from December 2025, requiring importers of concerned products to ensure they are free from deforestation.
Supply chain
Rhine river shipping returns to normal as water levels rise.
Disclaimer: The content is provided for general information only, without guarantee and without constituting any form of advice or recommendation — the full details can be found here.
There is no universal model for entering the German market. We take the time to analyze your business and find the best entry point to gain regional market share. We support you to leverage initial success and scale up your business to unlock new opportunities!
Britta Thiele-Klapproth
Head of Swiss Business Hub GermanyLatest insights
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Get in touch
Do you have any questions about Switzerland Global Enterprise or would you like more information about our services? Contact us directly at one of our three locations or through one of our various communication channels!
- Your point of contact in Switzerland Would you also like to sell your products or services abroad? Or learn more about opportunities in your target market?
- Our branch offices around the world S-GE has its own teams (Swiss Business Hubs, SBHs) in approximately 45 countries. The Swiss Business Hubs are integrated into the diplomatic missions of the Federal Department of Foreign Affairs (FDFA).
Downloads
Legal Provisions
PDF · 185 KBBusiness Guide
PDF · 242 KBEconomic Report
PDF · 739 KBGet access to exclusive business opportunities in Germany
Event calendar
Stay connected with the latest developments in the industry by participating in our upcoming events. From conferences and workshops to webinars and fact-finding missions.
29-02
Sep, Oct
Aerospace Business Mission to Southern Germany
Southern Germany is one of the most dynamic locations in the European aerospace industry. On this business mission, Swiss companies will gain direct insights into leading companies, research centers and cluster organizations. Meet potential partners and customers, learn about market requirements and make valuable contacts for your business in Germany.
Stuttgart, Germany
05
Nov
Swiss FinTech Night Frankfurt
After the successful Swiss guest country presentation at Digital Finance 2025, we are taking the next step to position Switzerland as a major player in the financial metropolis of Frankfurt: the Swiss FinTech Night Frankfurt on November 5, 2026 in the UBS Tower in the heart of the city. In line with the motto “Switzerland’s Finest,” we offer Swiss companies from the Fintech ecosystem the opportunity to present themselves and to have in-depth discussions with the selected guests from the German banking, insurance and digital industries about the (sales) market in Germany and to explore potential partnerships. Selected guests from the German banking, insurance and digital industries will have the opportunity to familiarize themselves with these products and to explore potential partnerships.
Frankfurt am Main, Germany
16-19
Nov
Medica Start-up Park 2026
Are you a young and innovative company in the medtech sector? Take advantage of this platform and secure your place in the SWISS Corner at MEDICA START-UP PARK. Meet top decision-makers from the medical industry as well as experts and personalities from business, research, and politics.
Düsseldorf, Germany
17-19
Nov
Space Tech Expo Europe 2026
Space Tech Expo Europe unites the entire space supply chain under one roof. Present your products to 8'000+ attendees to generate new business opportunities. Reach a global network of 60+ countries, spanning 6 continents. Engange your target market, build your pipeline and find qualified leads within the space industry. The conference offers insightful sessions across the three conferences with 150+ influencial speakers and unlimited access to all events, networking opportunities, matchmaking and showcases
Bremen, Germany
31-03
Jan, Feb
ISM 2027
The world’s leading trade fair for confectionery and snacks
Cologne, Germany
16-19
Feb
BIOFACH 2027
Organic is more than a label or certification: organic stands for quality and conviction – for the responsible use of nature’s resources. BIOFACH is the place where people share their passion for organic food, get to know each other and exchange views.
Nürnberg, Germany
16-18
Feb
E-world energy & water
Take part in the leading trade fair for the energy industry in Europe.
Essen, Germany
13-15
Apr
DMEA 2027
Europe’s leading event for digital health
München, Germany
27
Apr
International Trade Forum 2027
Be inspired by leading personalities, discover new markets, and make valuable contacts through targeted matchmaking.
Bern, Switzerland
09-13
Oct
Anuga 2027
As the world's largest trade fair for food and beverages, Anuga leads the way for developments in the food industry.
Cologne, Germany
18-25
Oct
K 2028
The world’s premier fair for the plastics and rubber industry presents everything the sector has to offer. Everything from the latest state of the art and trailblazing innovations to development visions.
Düsseldorf, Germany
Success stories
Success Stories
Success Stories
Success Stories
Success Stories
Success Stories
FAQs
How can I evaluate market potential in Germany?
Germany offers a transparent and data-rich business environment. Public sources, such as industry associations, and EU market databases provide reliable information on demand, competition, and sector trends. Given the size and diversity of the market, regional and sector-specific analysis is key. The Swiss Business Hub Germany and Switzerland Global Enterprise support Swiss and Liechtenstein companies with tailored market assessments and local expertise to identify viable opportunities.
What is the best market entry strategy for Germany?
Germany’s proximity and close economic ties make it a natural extension market for Swiss and Liechtenstein companies. Common entry strategies include working with local distributors, establishing a sales office, or forming strategic partnerships. In B2B sectors, direct sales supported by technical service are often effective.
How can I find a distribution partner in Germany?
Germany has a well-structured business environment with numerous trade directories, industry networks, and trade fairs that can help identify potential partners. Success often depends on sector fit, reliability, and service capabilities. The Swiss Business Hub Germany supports Swiss and Liechtenstein exporters with targeted partner searches, background checks, and introductions to qualified distributors with proven market access.
What unexpected challenges should I expect when exporting to Germany?
Despite its stability and openness, Germany can present challenges such as complex technical standards, detailed certification requirements, and regional business differences. Price sensitivity in certain sectors and strong local competition may also surprise first-time exporters. Additionally, expectations around punctuality, documentation, and after-sales service are high.
How can I make my exports to Germany more sustainable?
Germany places high value on sustainability, with strong environmental regulations and growing demand for low-emission, resource-efficient products. To align with local expectations, optimize transport emissions, use recyclable or reduced packaging, and comply with EU environmental standards. Certifications such as ISO 14001 or eco-labels can enhance credibility. The Swiss Business Hub Germany supports Swiss and Liechtenstein companies in integrating sustainability into their export strategy and meeting sector-specific requirements.
