Italy is Switzerland's third-largest trading partner in Europe. Our southern neighbor, with its 60 million inhabitants, has a strong domestic market and remains one of the world's largest economies.
Italy’s economy is driven by a strong export sector, accounting for 35% to 40% of its GDP highlighting its integration into global trade. The country offers a diversified and innovation-driven industrial base with consistent demand for imported goods, particularly in pharmaceuticals, chemicals, energy, food, automotive, machinery, electronics, foodtech, agritech, logistics, ICT, including AI. Italy is also one of Europe’s leading manufacturing nations, with a strong focus on automation, industrial IoT, and digital production making it a promising market for high-tech machinery and advanced components. To succeed, exporters must be prepared to navigate Italy’s complex regulatory landscape and adapt to distinct regional market dynamics.
Yes
Free Trade Agreement
There is a free trade agreement between Switzerland and this country. Source: State Secretariat for Economic Affairs SECO
40.35 40.35 billion
Total trade flows
Total goods traded with Switzerland (imports + exports). Source: UN Comtrade. Data as of 2023.
13.66 13.66 %
3-year GDP growth
Total real GDP growth over the last three years. Source: World Bank. Data as of 2023.
Italy offers a broad industrial base with steady demand for high-quality products and technological innovation. The Swiss Business Hub Italy supports Swiss and Liechtenstein companies in all sectors with local insights and partner contacts to help them navigate the market effectively.
Stefan Zwicky
Head of Swiss Business Hub ItalyLatest insights
NEWS
Italy: benefiting from hyper-amortization legislation
Dr. Marco Baldessarelli
May 21, 2026 · 2 min read
NEWS
EU’s Digital Product Passport: What It Is, Which Products It Affects, and How to Prepare
Feb 3, 2026 · 4 min read
NEWS
Double digits growth in the Italian e-commerce market
Dec 4, 2025 · 2 min read
NEWS
Webinar: The Carbon Border Adjustment Mechanism (CBAM)
Dec 3, 2025 · 2 min read
Get in touch
Do you have any questions about Switzerland Global Enterprise or would you like more information about our services? Contact us directly at one of our three locations or through one of our various communication channels!
- Your point of contact in Switzerland Would you also like to sell your products or services abroad? Or learn more about opportunities in your target market?
- Our branch offices around the world S-GE has its own teams (Swiss Business Hubs, SBHs) in approximately 45 countries. The Swiss Business Hubs are integrated into the diplomatic missions of the Federal Department of Foreign Affairs (FDFA).
Downloads
Economic Report
PDF · 445 KBBusiness Guide
PDF · 336 KBLegal Provisions
PDF · 751 KBGet access to exclusive business opportunities in Italy
Event calendar
Stay connected with the latest developments in the industry by participating in our upcoming events. From conferences and workshops to webinars and fact-finding missions.
06-08
Oct
CPhI Worldwide 2026
At CPhI Worldwide, the entire pharmaceutical supply chain comes together for three days of impactful networking, innovation, and collaboration.
Milan, Italy
03-06
Nov
Ecomondo 2026
Ecomondo is the leading event for the green transition, bringing together professionals, policy makers and stakeholders to shape EU environmental policy.
Rimini, Italy
27
Apr
International Trade Forum 2027
Be inspired by leading personalities, discover new markets, and make valuable contacts through targeted matchmaking.
Bern, Switzerland
Success stories
Success Stories
FAQs
Where can I find industry, competitor, and client insights for Italy?
Public sources such as ISTAT (Italy’s national statistics institute), trade associations, and EU market portals provide baseline information on industries, competitors, and demand. Sector-specific trade fairs and regional chambers of commerce can also offer valuable insights. For targeted analysis, the Swiss Business Hub Italy and Switzerland Global Enterprise provide tailored market intelligence and help Swiss and Liechtenstein companies assess opportunities and position themselves effectively.
What is the best market entry strategy for Italy?
Thanks to its proximity and well-established trade relations, Italy is an accessible market for Swiss and Liechtenstein companies. Common entry strategies include working with local distributors or agents, setting up commercial partnerships, or participating in industry-specific trade fairs. Success often depends on understanding regional differences and building strong personal relationships.
How can I find a distribution partner in Italy?
To find a reliable distribution partner in Italy, start by researching industry directories, attending sector-specific trade fairs, and consulting local chambers of commerce. Given the importance of personal relationships in Italian business culture, trust and long-term commitment are key. The Swiss Business Hub Italy supports Swiss and Liechtenstein exporters with tailored partner searches, background checks, and qualified introductions to ensure a strong market entry.
What are the regulatory and documentation requirements for exporting to Italy?
As an EU member, Italy applies common EU import regulations. Swiss and Liechtenstein exporters typically need a commercial invoice, packing list, and, depending on the product, certificates such as CE declarations or certificates of origin. The Swiss Business Hub Italy offers guidance on product-specific regulations and helps ensure compliance for smooth market entry.
How can I make my exports to Italy more sustainable?
Sustainability is gaining importance in Italy across sectors such as manufacturing, construction, and food. Exporters can enhance their positioning by reducing packaging waste, optimizing transport emissions, and aligning with EU environmental standards and Italian circular economy goals. Certifications such as ISO 14001 or eco-labels can strengthen market acceptance.
