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Poland

Are you considering entering the Polish market? Are you already active in Poland and need advice or support with your next steps? Contact us for advice specific to your business.

Poland is the largest market in Central and Eastern Europe and offers a dynamic, growing economy with increasing investments in digital infrastructure and innovation. Its evolving industrial landscape and strong manufacturing base present significant opportunities for Swiss and Liechtenstein exporters seeking collaboration and expansion across multiple sectors.

Poland’s economic foundation is supported by steady GDP growth: real output expanded by approximately 3.5 % in 2025, making it one of the stronger performing economies within the European Union. Poland’s unemployment rate has remained low, consistent with historically tight labour market conditions, contributing to a generally supportive business environment. Key demand sectors include machinery, vehicles and chemical products, which are among the country’s top imports. The digital economy and technology sector continue to expand, reflecting ongoing investment and structural diversification. Poland is also advancing its energy transition: while coal has historically played a major role, renewable energy capacity is growing and nuclear power is being introduced to diversify the energy mix. Strategic planning and adaptation to local market conditions remain important for successful market entry and growth.

 

Yes

Free Trade Agreement

There is a free trade agreement between Switzerland and this country. Source: State Secretariat for Economic Affairs SECO

5.55
 billion

Total trade flows

Total goods traded with Switzerland (imports + exports). Source: UN Comtrade. Data as of 2023.

12.74
 %

3-year GDP growth

Total real GDP growth over the last three years. Source: World Bank. Data as of 2023.

Poland combines industrial strength with growing digital momentum, creating opportunities across multiple sectors. The Swiss Business Hub Central Europe supports exporters with local insights, regulatory guidance, and partner access to help navigate a market shaped by transformation and EU integration.

Piotr Lesiak

Head of Swiss Business Hub Central Europe
Get in touch

Get in touch

Do you have any questions about Switzerland Global Enterprise or would you like more information about our services? Contact us directly at one of our three locations or through one of our various communication channels!

  • Your point of contact in Switzerland Would you also like to sell your products or services abroad? Or learn more about opportunities in your target market?
  • Our branch offices around the world S-GE has its own teams (Swiss Business Hubs, SBHs) in approximately 45 countries. The Swiss Business Hubs are integrated into the diplomatic missions of the Federal Department of Foreign Affairs (FDFA).

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Stay connected with the latest developments in the industry by participating in our upcoming events. From conferences and workshops to webinars and fact-finding missions.

FAQs

Useful information is available through public sources such as Statistics Poland (GUS), sector-specific associations, and EU market data. For targeted insights, the Swiss Business Hub Central Europe and Switzerland Global Enterprise provide tailored market intelligence and help exporters assess demand, competition, and customer needs in Poland.

As an EU member, Poland applies EU-wide import regulations. Swiss and Liechtenstein exporters must ensure compliance with relevant EU standards, including product safety, labeling, and certification. Depending on the sector, specific requirements such as CE marking, REACH, or sanitary certificates may apply. Standard documents include a commercial invoice, packing list, and possibly a certificate of origin. The EFTA-EU Free Trade Agreement facilitates market access. It is important to clarify sector-specific regulations in advance and verify any Polish-language labeling or documentation requirements.

To find a reliable distribution partner in Poland, you can explore industry directories, attend trade fairs, and connect with local business networks. Sector experience, regional coverage, and cultural fit are key success factors. The Swiss Business Hub Central Europe supports Swiss and Liechtenstein exporters with tailored partner searches, qualification of contacts, and introductions to trusted local distributors helping reduce time and risk during market entry.

While Poland offers strong infrastructure and stable EU market access, exporters may face challenges such as administrative complexity, price-sensitive customer segments and strong local competition. Success often depends on a clear value proposition, competitive pricing and the right local partnerships to navigate regional market characteristics effectively.

Sustainability is gaining importance in Poland, particularly in areas such as industrial decarbonization, energy efficiency, and circular economy solutions. Exporters can align with local expectations by optimizing logistics, reducing packaging waste, and complying with EU environmental standards.

Our experts for Poland

Katalin Dreher-Hajnal

Cluster Head DACH + CEE

Zürich, Switzerland

kdreher@s-ge.com

+41 44 365 52 83

Piotr Lesiak

A.i. Head Swiss Business Central Europe

Warsaw, Poland

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