Saudi Arabia
Are you considering entering the Saudi market? Are you already active in Saudi Arabia and need advice or support with your next steps? Contact us for advice specific to your business.
Saudi Arabia's dynamic economy and its role in the Middle East make it an attractive market for Swiss and Liechtenstein exporters. The country's ongoing diversification efforts and robust non-oil sector growth present significant opportunities for Swiss businesses.
Saudi Arabia's economy has shown resilience, with a non-oil sector growth of 4.6% in 2024, indicating a shift towards diversification beyond its traditional oil dependency. Key demand sectors include infrastructure development, renewable energy, manufacturing technology, food-technology, cleantech, tourism, and many more, driven by the government's Vision 2030 initiative. The country is also experiencing a digital transformation, with increased investment in technology and financial services.
However, challenges such as navigating regulatory environments and understanding local business practices are crucial for success. Exporters must be prepared for a competitive landscape and adapt to the evolving economic conditions.
Yes
Free Trade Agreement
There is a free trade agreement between Switzerland and this country. Source: State Secretariat for Economic Affairs SECO
6.13 6.13 billion
Total trade flows
Total goods traded with Switzerland (imports + exports). Source: UN Comtrade. Data as of 2023.
12.09 12.09 %
3-year GDP growth
Total real GDP growth over the last three years. Source: World Bank. Data as of 2023.
S-GE Market perspective
Benno Keller, Director Corporate Development + Strategy
Updated on Dec 1, 2025, forecast for Q1 2026 - Q2 2026
Market conditions
The economy showed resilient growth in 2025, driven by oil sector recovery and non-oil activities. Prospects remain positive, with expansion supported by diversification and Vision 2030 reforms. The economy remains vulnerable to oil price fluctuations. Opportunities exist in digital technologies, renewable energy, and advanced manufacturing.
Market access
In June 2025, the Saudi Arabia expanded the list for mandatory public procurement from local manufacturers related to cyber security to strengthen local supply chains. In October 2025, Saudi Arabia announced the signing of multiple agreements to localize the manufacturing and transfer of knowledge for a range of medical and pharmaceutical products.
Supply chain
An upswing in maritime attacks in the Red Sea threaten supply chains.
Market conditions
The economy showed resilient growth in 2025, driven by oil sector recovery and non-oil activities. Prospects remain positive, with expansion supported by diversification and Vision 2030 reforms. The economy remains vulnerable to oil price fluctuations. Opportunities exist in digital technologies, renewable energy, and advanced manufacturing.
Market access
In June 2025, the Saudi Arabia expanded the list for mandatory public procurement from local manufacturers related to cyber security to strengthen local supply chains. In October 2025, Saudi Arabia announced the signing of multiple agreements to localize the manufacturing and transfer of knowledge for a range of medical and pharmaceutical products.
Supply chain
An upswing in maritime attacks in the Red Sea threaten supply chains.
Disclaimer: The content is provided for general information only, without guarantee and without constituting any form of advice or recommendation — the full details can be found here.
Vision 2030 stands at the heart of all Saudi Arabia’s development initiatives, driving a nationwide transformation focused on advanced infrastructure, smart cities, energy transition, and the digitalization of services. This agenda is unlocking significant opportunities for Swiss and Liechtenstein companies. We support exporters by navigating regulatory frameworks and facilitating connections with trusted local partners.
Angelica Schempp
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Downloads
Economic Report
PDF · 422 KBLegal Provisions
PDF · 248 KBBusiness Guide
PDF · 607 KBGet access to exclusive business opportunities in Saudi Arabia
Event calendar
Stay connected with the latest developments in the industry by participating in our upcoming events. From conferences and workshops to webinars and fact-finding missions.
09
Sep
Food opportunities + challenges in the GCC- focus on Saudi Arabia and the UAE
Join S-GE for a concise, expert-led webinar on market opportunities and key challenges in the GCC food + beverage landscape.
Webinar
27-29
Sep
Saudi Food Manufacturing 2026
Please note: In light of the current situation in the Middle East, the dates of Saudi Food Manufacturing 2026 have been postponed from June 2026 to September 2026. Saudi Food Manufacturing will unlock the immense opportunities presented by innovation across the F&B manufacturing industry. It will highlight the untapped potential in Saudi Arabia, which is already home to almost 1,000 F&B production facilities. These facilities are employing over 200,000 people and playing a part in the Kingdom’s emergence as a global F&B manufacturing player. The aim is to double the value of agricultural exports from $3,7 billion in 2022 to $10,9B and to attract investments worth $20 billion in the food manufacturing industry sector by 2035.
Jeddah, Saudi Arabia
Success stories
Success Stories
FAQs
How can I evaluate market potential in Saudi Arabia?
Start with public data from sources such as the Saudi General Authority for Statistics, sector-specific reports, and trade publications to understand demand trends and regulatory frameworks. Focus on growth areas highlighted in Vision 2030, such as infrastructure, energy, and digital transformation. Be aware that official statistics may not capture all economic activity, particularly in sectors with informal structures or evolving regulatory frameworks. Complementing data research with local insights is therefore essential. The Swiss Business Hub Middle East and Switzerland Global Enterprise offer tailored market assessments and local expertise to help Swiss and Liechtenstein exporters evaluate opportunities and risks effectively.
What is the best market entry strategy for Saudi Arabia?
The ideal strategy depends on your sector, but local presence and trusted partnerships are crucial. Many Swiss and Liechtenstein SMEs enter the Saudi market via distributors. In regulated sectors, appointing a local representative may be mandatory. Given the importance of relationship-building, in-person engagement is key to success.
How can I find a distribution partner in Saudi Arabia?
Finding the right distribution partner in Saudi Arabia requires a structured approach and cultural awareness. Business directories, trade fairs, and local chambers of commerce can provide starting points but personal relationships and trust are key. The Swiss Business Hub Middle East supports Swiss and Liechtenstein exporters with targeted partner searches, due diligence, and introductions to vetted contacts familiar with local business practices.
What challenges should I expect when exporting to Saudi Arabia?
Exporting to Saudi Arabia involves navigating a complex regulatory environment, including import licensing, product certifications, and labeling requirements. Cultural nuances and a strong emphasis on personal relationships can influence business negotiations and timelines. Additionally, market access in certain sectors may require local representation.
What are the regulatory and documentation requirements for exporting to Saudi Arabia?
Exports to Saudi Arabia require compliance with national regulations covering product standards, labeling, and certification. Commonly required documents include a commercial invoice, certificate of origin, packing list, and, for many products, a SASO conformity certificate. Depending on the sector, additional approvals may be needed. The Swiss Business Hub Middle East assists in identifying applicable requirements and ensuring smooth customs clearance.
