The United Arab Emirates (UAE) is a dynamic and rapidly diversifying economy. For Swiss and Liechtenstein exporters, the country offers opportunities across non-oil sectors where high-quality solutions and technical expertise are in demand.
The UAE demonstrate strong international trade activity, supported by well‑developed infrastructure. The non‑oil sectors now account for a substantial proportion of GDP and include industries such as trade, industrial production, finance, insurance and construction. Emerging opportunities exist in fields like renewable energy. Companies considering entry should be aware of the competitive environment.
Notice - Current Situation in the United Arab Emirates
The broader Middle East region is currently experiencing a period of significant geopolitical tension and active conflict. This is affecting business conditions across the Gulf Cooperation Council (GCC).
We are actively monitoring the situation and its implications for Swiss and Liechtenstein companies operating in or considering entry into this market. We recommend that exporters and investors closely assess their risk exposure and maintain regular contact with local partners and representatives.
Please refer to the Travel Advice from the Federal Department of Foreign Affairs (FDFA) for the latest assessment and reach out to our consultant Suhail El Obeid or our ExportHelp team if you need personalized guidance.
Yes
Free Trade Agreement
There is a free trade agreement between Switzerland and this country. Source: State Secretariat for Economic Affairs SECO
17.18 17.18 billion
Total trade flows
Total goods traded with Switzerland (imports + exports). Source: UN Comtrade. Data as of 2023.
16.38 16.38 %
3-year GDP growth
Total real GDP growth over the last three years. Source: World Bank. Data as of 2023.
The UAE is advancing key growth sectors such as AI, fintech, food and agri tech, and cleantech as part of its long term diversification. These areas offer startups and established companies room to experiment, collaborate, and scale in a market that moves quickly. Through the Swiss Business Hub Middle East, we help Swiss and Liechtenstein companies navigate these ecosystems and build meaningful connections.
Angelica Schempp
Consul General & Head of Swiss Business Hub Middle EastLatest insights
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Get in touch
Do you have any questions about Switzerland Global Enterprise or would you like more information about our services? Contact us directly at one of our three locations or through one of our various communication channels!
- Your point of contact in Switzerland Would you also like to sell your products or services abroad? Or learn more about opportunities in your target market?
- Our branch offices around the world S-GE has its own teams (Swiss Business Hubs, SBHs) in approximately 45 countries. The Swiss Business Hubs are integrated into the diplomatic missions of the Federal Department of Foreign Affairs (FDFA).
Downloads
Legal Provisions
PDF · 596 KBBusiness Guide
PDF · 344 KBEconomic Report
PDF · 431 KBGet access to exclusive business opportunities in United Arab Emirates
Event calendar
Stay connected with the latest developments in the industry by participating in our upcoming events. From conferences and workshops to webinars and fact-finding missions.
24-26
Aug
DIHAD 2026
Dubai International Humanitarian Aid and Development
United Arab Emirates
09
Sep
Food opportunities + challenges in the GCC- focus on Saudi Arabia and the UAE
Join S-GE for a concise, expert-led webinar on market opportunities and key challenges in the GCC food + beverage landscape.
Webinar
20-22
Oct
WETEX 2026
WETEX, organised by Dubai Electricity and Water Authority (DEWA), is in line with Dubai’s vision to build a sustainable future for the Emirate and is held annually.
United Arab Emirates
03-05
Nov
Gulfood Manufacturing 2026
Gulfood Manufacturing is the largest and most influential trade show for the food processing and manufacturing sector in the MEASA region. Its specialist focus targets the specific customer base, attracting high quality visitors with strong purchasing authority.
United Arab Emirates
07-11
Dec
GITEX Global 2026
GITEX Global is one of the world's largest technology trade shows, held annually in Dubai, UAE.
United Arab Emirates
12-14
Jan
The World Future Energy Summit (ADSW/WFES) 2027
The World Future Energy Summit 2027 is the leading global event for clean energy, sustainability, and technological innovation.
United Arab Emirates
25-28
Jan
WHX Dubai 2027 formerly Arab Health
WHX Dubai is the the world’s largest healthcare exhibition
United Arab Emirates
15-19
Mar
Gulfood 2027
The biggest annual food and beverage exhibition in the MENA region
United Arab Emirates
14-17
Jun
UITP Summit 2027
The UITP Summit is the world’s most important public transport event, covering all public transport modes.
Hamburg, Germany
14-20
Jun
Paris Airshow 2027
Le Bourget, France
15-19
Nov
Dubai Airshow 2027
One of the most important aerospace trade fairs worldwide.
United Arab Emirates
Success stories
Success Stories
Success Stories
FAQs
How can I evaluate market potential in the UAE?
The best market entry strategy depends on your sector, but working with a local partner or agent is often essential, particularly in regulated industries. Free zones can offer advantages for setting up a regional presence, especially in trade, logistics, and services. Personal relationships and in-market presence are key to building trust. The Swiss Business Hub Middle East helps Swiss and Liechtenstein companies assess entry options and connect with reliable local stakeholders.
What are the regulatory and documentation requirements for exporting to the UAE?
Exporting to the UAE requires compliance with product standards, labeling rules, and customs procedures that may vary by emirate and sector. Depending on the product, documentation may include conformity certificates, import permits, or health-related approvals. Working with a local representative is often necessary for regulated goods.
What is the best market entry strategy for the UAE?
The best market entry strategy depends on your sector, but working with a local partner or agent is often essential—particularly in regulated industries. Free zones can offer advantages for setting up a regional presence, especially in trade, logistics, and services. Personal relationships and in-market presence are key to building trust. The Swiss Business Hub Middle East helps Swiss and Liechtenstein companies assess entry options and connect with reliable local stakeholders.
What challenges should I expect when exporting to the UAE?
Exporting to the UAE may involve navigating varying regulations across emirates, securing local representation, and meeting specific certification or approval requirements. Business culture emphasizes trust and personal relationships, which can influence timelines and negotiations. Additionally, competition is high, particularly in sectors like consumer goods and services.
How can I make my exports to the UAE more sustainable?
Sustainability is gaining momentum in the UAE, especially in energy, construction, and logistics. Exporters can enhance their positioning by reducing emissions in transport, using recyclable packaging, and aligning with the UAE’s environmental targets, such as those outlined in the UAE Net Zero by 2050 initiative. Certifications and demonstrable climate impact can increase credibility.
