The United Kingdom remains a significant market for Swiss and Liechtenstein exporters, offering a robust service sector and a strong demand for innovative solutions despite economic challenges.
With a market of nearly 70 million inhabitants, the UK is the world’s sixth largest economy (GDP: 3,495 billion USD in 2024), with London contributing more than 20% of the country’s GDP. The service sector, which includes the finance, healthcare, and digital industries, accounts for more than 70% of the GDP.
The UK's digital economy, comprising IT, software, and telecommunications, represents 7.2% of economic output, highlighting potential in digital transformation. However, the UK faces economic hurdles, including slow growth and inflation, necessitating strategic market entry and adaptation to local conditions for success.
Yes
Free Trade Agreement
There is a free trade agreement between Switzerland and this country. Source: State Secretariat for Economic Affairs SECO
17.23 17.23 billion
Total trade flows
Total goods traded with Switzerland (imports + exports). Source: UN Comtrade. Data as of 2023.
13.56 13.56 %
3-year GDP growth
Total real GDP growth over the last three years. Source: World Bank. Data as of 2023.
S-GE Market perspective
Benno Keller, Director Corporate Development + Strategy
Updated on Dec 1, 2025, forecast for Q1 2026 - Q2 2026
Market conditions
The UK economy picked up steam early 2025, driven by interest rate cuts by the Bank of England. However, uncertainty and increased tariff rates are dampening growth and business sentiment is rapidly declining. Through its "Economic Prosperity Deal" with the US, the UK has a trade-weighted tariff advantage of almost 12 % compared to other countries.
Market access
The Berne Financial Services Agreement between Switzerland and the UK is expected to enter into force in the second half of, establishing a comprehensive legal framework for cross-border financial services between Switzerland and the UK. The UK suspended import tariffs on 89 products, including consumer items such as pasta, fruit juices, spices, and construction materials like plywood and plastics. The tariff cuts will apply until 30 June 2027. A new set of UK immigration rule changes took effect in April 2025. Talks between Switzerland and the UK on the modernization of the free trade agreement are ongoing, focusing on services access, data flow, business travel, and agricultural market protections.
Supply chain
Disruptions at two of the UK’s key ports lead to delays. The UK still faces structural shortages in road haulage and delivery capacity.
Market conditions
The UK economy picked up steam early 2025, driven by interest rate cuts by the Bank of England. However, uncertainty and increased tariff rates are dampening growth and business sentiment is rapidly declining. Through its "Economic Prosperity Deal" with the US, the UK has a trade-weighted tariff advantage of almost 12 % compared to other countries.
Market access
The Berne Financial Services Agreement between Switzerland and the UK is expected to enter into force in the second half of, establishing a comprehensive legal framework for cross-border financial services between Switzerland and the UK. The UK suspended import tariffs on 89 products, including consumer items such as pasta, fruit juices, spices, and construction materials like plywood and plastics. The tariff cuts will apply until 30 June 2027. A new set of UK immigration rule changes took effect in April 2025. Talks between Switzerland and the UK on the modernization of the free trade agreement are ongoing, focusing on services access, data flow, business travel, and agricultural market protections.
Supply chain
Disruptions at two of the UK’s key ports lead to delays. The UK still faces structural shortages in road haulage and delivery capacity.
Disclaimer: The content is provided for general information only, without guarantee and without constituting any form of advice or recommendation — the full details can be found here.
The UK is a gateway to global markets, with strong demand in finance, digital and healthcare. Swiss Business Hub UK helps exporters identify where to play - and how to win - in a market defined by innovation and regulation.
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Downloads
Legal Provisions
PDF · 143 KBBusiness Guide
PDF · 116 KBEconomic Report
PDF · 187 KBGet access to exclusive business opportunities in United Kingdom
Event calendar
Stay connected with the latest developments in the industry by participating in our upcoming events. From conferences and workshops to webinars and fact-finding missions.
14-15
Apr
Accessing the UK Food + Drink Market
The United Kingdom offers significant opportunities for innovative Swiss food and drink companies – from premium and speciality products to convenience, functional foods, foodservice and manufacturing solutions.
27
Apr
International Trade Forum 2027
A world in flux. Switzerland in business: benefit from local expertise around the world, be inspired by leading minds and celebrate 100 years of Swiss export promotion with us.
Bern, Switzerland
Success stories
Success Stories
Success Stories
Success Stories
Success Stories
Success Stories
Brexit: Changes for Swiss Exporters - What should be considered regarding the adjustments in preference calculations?
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FAQs
Where can I find industry, competitor, and client insights for the UK?
Reliable information on market size, trends, and competitive landscape can be found through public sources such as the Office for National Statistics (ONS), trade associations, and specialized market research providers. To gain a more complete picture, consider regional differences and examine innovation programmes or investment priorities in your sector. The Swiss Business Hub UK supports Swiss and Liechtenstein companies with tailored insights and guidance based on local expertise.
What is the best market entry strategy for the UK?
The most effective market entry strategy depends on your sector and objectives. Common approaches include collaborating with a local distributor, setting up a UK-based presence, or entering into strategic partnerships. UK customers place high value on reliability, service, and clear communication. It is important to present a well-positioned offering that meets local expectations in terms of quality and support. Focusing on a specific region or industry niche can help reduce complexity and build market familiarity in the early stages.
How can I find a distribution partner in the UK?
Potential partners can be identified through UK trade directories, industry associations, and sector-specific business events. Established distributors often have experience with international products and are familiar with regulatory and service expectations in the UK market. Building personal relationships is important on-site meetings and transparent communication help establish trust and alignment. The Swiss Business Hub UK supports Swiss and Liechtenstein exporters with tailored partner searches and qualified introductions.
What are the regulatory and documentation requirements for exporting to the UK?
Swiss and Liechtenstein exporters benefit from a bilateral trade agreement with the UK, allowing preferential tariffs for qualifying goods. Post-Brexit, some products may require UKCA or CE markings, and sector-specific certifications still apply. Ensure correct origin documentation and consult customs procedures before shipment.
What challenges should I expect when exporting to the UK?
Companies should expect strong local competition, price pressure in some sectors, and strict service expectations. Brexit has introduced new compliance requirements, especially for customs and product standards. In addition, economic uncertainty and regional disparities call for careful planning and flexible strategies.
