S-GE Event

Roundtable on the Advantages of the Singapore-Johor Special Economic Zone (JS-SEZ)

johor-singapore
08Jun 2026
SwitzerlandZürich

Representatives of Singapore's Economic Development Board will visit Zurich to introduce the JS-SEZ, combing Singapore's strengths as a business, financial, and tech hub with Johor's talent pool, land availability and scalability in southern Malaysia.

In this event, we will outline what the JS-SEZ offers to Swiss companies and share guidance on site selection and typical manufacturing and R&D set-up approaches. We will also cover key considerations such as regulation, logistics, and common pitfalls to avoid.

Spanning more than 3,500 km² across southern Johor, the JS-SEZ is a network of interconnected zones designed to stay closely linked to Singapore. This enables companies to place activities where they fit best—while keeping seamless access to Singapore’s regional ecosystem.

For Swiss companies in high-value services, precision engineering, and innovation, this creates flexibility to design a tailored footprint—placing manufacturing, logistics, R&D, and regional headquarters where it fits best, while keeping access to Singapore's regional ecosystem. 

You will learn:

  • Which activities (production, prototyping, testing, applied R&D) and sectors are best suited to the SG–JB corridor
  • How to assess space, talent, costs, logistics, and compliance across Singapore and Johor
  • Typical timelines and next steps to evaluate locations and launch a project
  • Practical cases from Swiss companies with experience in the region

Event information

Date
08 Jun 2026, 15:30 - 17:00
Place
S-GE Zurich Office
Stampfenbachstrasse 85
8006 Zürich
Switzerland
Registration deadline
05 Jun 2026 17:00
Event languages
English
Organizer
Swiss Business Hub South East Asia + Pacific
Target audience
Swiss companies in industrial sectors

Participation costs

Participation costs

Free of charge

Agenda

  • Programm
  • 15:00 30 mins

    Doors open

    Coffee and registration

  • 15:30 15 mins

    Introduction of Switzerland Global Enterprise

    Christian Michel Consultant Southeast Asia​, Switzerland Global Enterprise
  • 15:45 15 mins

    Presentation of Singapore's Economic Development Board

    Casatrina Lee Deputy Director of the Johor-Singapore Special Economic Zone Programme Office
  • 16:00 30 mins

    Swiss Company Insights: Panel Discussion

    With Hansjürg Hartmann, CEO Division Medical, Baumann Springs,

    Alexander Hagemann, CEO, Cicor Group and

    Reto Semadeni, VicePresident Finance at Bucher Emhart

    Moderated by Matthias Eglin from Silberstein + Partners

  • 16:30 15 mins

    Q + A

  • 16:45 15 mins

    One-to-one meetings with Singapore's Economic Development Board (EDB)

    More information will follow after registration

  • 17:00 60 mins

    Networking Apéro

Christian Michel

Consultant Southeast Asia​

Zurich, Switzerland

cmichel@s-ge.com

+41 44 365 55 57

Renee Koh

Deputy Head of Swiss Business Hub SEA + Pacific

Singapore , Singapore

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