S-GE Event

US Market Entry Seminar

11Jun 2026
SwitzerlandZürich

The event offers a unique opportunity to discuss practical knowledge and proven strategies for successful entry and expansion in the US market in a compact form. With the support of experienced experts from S-GE and US Business Partners, the event will specifically address how Swiss companies can overcome the challenges of the US market and increase their competitiveness in the US market.

Ready for the US? With S-GE and the US Business Partners, 
prepare for market entry in the US market or check with us how you can strengthen and advance your existing business in the US market. The enormous dynamism of the US market, its peculiarities and its special interconnections with the world market constantly present companies with new challenges that can be mastered more efficiently with the comprehensive expertise of the US Business Partners. We also resolve pitfalls that arise from different requirements and different approaches for Swiss SMEs in the US market.

Why participate?

You can expect practical insights, valuable expert contacts, and concrete recommendations for action for transatlantic business success, including an update on the latest customs changes. Included are valuable networking opportunities as well as practical tips and exchange with leading US experts from transatlantic organizations.

Event information

Date
11 Jun 2026, 10:00 - 16:00
Place
Switzerland Global Enterprise
Stampfenbachstrasse 85
8006 Zürich
Switzerland
Registration deadline
04 Jun 2026 17:00
Event languages
German
Organizer
Switzerland Global Enterprise / US Business Partner
Target audience
Swiss and Liechtenstein companies that are targeting the US market

Packages

  • Ticketing options

Participate as a Gold Member

CHF 160.-

Participate as a Silver Member

CHF 180.-

Participate as a Start-up Member

CHF 160.-

Participate as a Non-Member

CHF 190.-

Agenda

  • Program
  • 09:30 30 mins

    Admission and coffee reception

  • 10:00 5 mins

    Welcome and introduction

  • 10:05 25 mins

    Switzerland Global Enterprise perspective

    Annina Bosshard Consultant USA & Canada
  • 10:30 25 mins

    Perspective Barnes & Thornburg

    Timo Rehbock
  • 10:55 60 mins

    coffee break

  • 11:15 25 mins

    Perspective Rödl & Partner

    Matthias Amberg
  • 11:40 25 mins

    Deutsche Leasing

    Svenja Buss
  • 12:05 65 mins

    Q&A

  • 13:10 25 mins

    Company report from practice

  • 13:35 25 mins

    Arthur Group

  • 14:00 25 mins

    Koehler Transatlantic Business

    Matthias Koehler
  • 14:25 15 mins

    coffee break

  • 14:40 40 mins

    Oertzen Group

  • 15:20 60 mins

    Networking

Annina Bosshard

Consultant USA + Canada

Zürich, Switzerland

abosshard@s-ge.com

+41 44 365 54 13

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Exclusive access for companies based in Switzerland or the Principality of Liechtenstein.