CES 2027

To enter the U.S. market successfully, companies need a GTM strategy built on localized marketing, strategic partnerships, and digital platforms that build engagement and credibility. This service aligns your marketing materials and messaging with U.S. audience expectations — and puts you on the official swisstech digital presence at CES 2027.

What you get:

• Review of your marketing materials for language, messaging, and appearance - including a 1:1 test run with U.S. market focus
• Inclusion in the official swisstech digital campaign on LinkedIn, X, and Instagram before and during CES 2027
• Preparation of your media and branding communication for CES

CES Unveiled is a media-focused pre-event, two days before CES opens (Jan 4), with strong attendance from international journalists. This package combines a ticket to CES Unveiled on January 4, 2027 - with dedicated PR support and publication on PR Newswire to help your start-up get noticed before the main show begins.

The results:

• Narrative & press materials — A sharp, media-ready hook plus press kit, release, and one-pager built for U.S. journalists. 
• Media & interview preparation — A full preparation to deliver clear and quotable answers from journalists and media analysists.
• Media outreach & visibility — A media outreach via official platform, newswire distribution, and planning of a custom social media campaign, and organized press contacts upon requests.

The package includes the CES Unveiled ticket (CHF 700).

By launching a tailored media campaign before and during CES, Swiss startups can effectively enhance their presence, engage key audiences, and maximize the impact of their participation in the event. 

What you get:

• Joint development of a press release for the U.S. media market, published on Cision PR Newswire before CES 2027
• Definition of key messages tailored to the U.S. media landscape
• A customized social media campaign for CES, rolled out on your own channels, swisstech and swiss business hub channels
• Goal: Draw attention to the company for maximizing media coverage, engagement and visibility, tailored for the U.S. market and delivered to the international press.

The package does not include the CES Unveiled ticket (price upon request).

The U.S. is one of the world's largest and most dynamic markets — and one of the hardest to enter without the right partners. This service offers a structured process to identify and approach the right U.S. partners before, during, and after CES.

We start by mapping the market dynamics, key players, and sectors that align with your business goals. From there, we review your business model and define clear criteria for the partners worth pursuing — distributors, clients, investors, collaborators.

The results:

• Review of your business model and definition of criteria for potential U.S. partners
• Identification of target partners: distributors, strategic partners, and clients
• Tailored outreach support with messaging aligned to your offering and positioning