SWISS Pavilion
SIAR 2026
20-22Oct 2026
MexicoMexico City
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The most prestigious and essential event in Latin America for the Swiss watch industry.
SIAR Mexico City 2026 marks the 20th edition of the Salón Internacional Alta Relojería, founded in 2007 and recognized as one of Latin America’s leading haute horlogerie events. Taking place from October 20–22, 2026, at The St. Regis Mexico City, the invitation-only salon brings together leading watch brands, independent makers, collectors, media, and industry professionals. Over the years, SIAR has welcomed more than 130 brands and 100 CEOs, showcased over 15,000 timepieces, and attracted more than 52,000 attendees.
Event information
Date
20 Oct 2026 - 22 Oct 2026
Place
The St. Regis Mexico City
Paseo de la Reforma 439
06500 Mexico City
Mexico
Paseo de la Reforma 439
06500 Mexico City
Mexico
Organizer
Red Events Sàrl
Target audience
Agents, importers, distributors, retailers, specialized media and end consumers
Contact
Monsieur Amarildo Pilo
11, chemin du Faubourg de Cruseilles
1227 Carouge / Geneva
+41 22 328 01 27