For members:
free
Even though the National Council rejected the Mercosur free trade agreement in the summer session, the economic importance of the Mercosur countries for export-oriented Switzerland remains high. The union with Argentina, Brazil, Uruguay and Paraguay includes more than 260 million consumers and still offers great potential for Swiss SMEs.
The political decision shifts the focus – away from the negotiation level, towards business practice, market knowledge, and strategic preparation. The key markets of Brazil, Argentina, Chile, and Uruguay continue to demonstrate clear growth potential.
We would therefore like to invite you to our Best Practice event “Mercosur and key markets in South America – now more than ever!” We will show you how Swiss companies are already successfully operating in these markets today, which mechanisms remain attractive unchanged, and which strategic considerations are particularly relevant for SMEs now.
Look forward to practical insights, case studies, and guidance in a region that continues to offer great potential.
The event shows business leaders and export managers the opportunities offered by the key South American markets and how they can be specifically tapped. They will receive well-founded assessments, practical experience reports, and valuable contacts for safe market entry and expansion decisions.
free
CHF 250.00