SACC Ambassador Conference BoKo 2026: ​From Market Access in Theory to Revenues in Practice

​The objective of this interactive session is to bring together diplomacy, business, federal administration and political stakeholders to discuss how Switzerland can translate market access opportunities into concrete business outcomes and investments across the region.

​Topics will include:

• ​Market access and regulatory challenges faced by Swiss companies in Southeast Asia.
• Better utilisation of existing Free Trade Agreements and bilateral frameworks.
• Effective cooperation between Swiss embassies, Swiss Business Hubs, government institutions and the private sector.
• Strategic sectors, projects and priorities for Switzerland's economic engagement in the region.

Why to participate? 

The event will provide an opportunity for direct exchange with representatives from FDFA, SECO, Swiss Business Hubs, Parliament, industry associations and Swiss companies active in the region.

​We would be delighted to welcome you to this discussion and networking event and look forward to exchanging views on how Switzerland can further strengthen its economic presence across Southeast Asia.