Webinar
Beauty Opportunities in Vietnam
28May 2026
10:30-12:00Vietnam is emerging as one of Southeast Asia’s most dynamic beauty and personal care markets. Join this webinar to explore market opportunities, hear insights from a local expert and discover why Vietnam could be a valuable next step for Swiss brands looking to grow in Asia.
Why attend this webinar
Looking at Southeast Asia for your next growth market? This session will give you a practical overview of Vietnam’s beauty and cosmetics sector, including market trends, consumer behaviour, distribution channels, regulatory considerations and go-to-market approaches for foreign brands.
You will hear directly from Huyen Do, Manager, Business Intelligence at Dezan Shira & Associates, and learn how Swiss companies can assess the market in a concrete way. We will also introduce the upcoming Fact-Finding Mission to Vietnam and its connection to Cosmoprof Asia Hong Kong in November.
Register now and secure your place.
We look forward to your participation!
Event information
Date
28 May 2026, 10:30 - 12:00
Registration deadline
27 May 2026 17:00
Event languages
English
Organizer
Switzerland Global Enterprise
Target audience
Swiss SMEs interested in the beauty, cosmetics and personal care sector, and looking to explore opportunities in Vietnam and the wider Asian market.
Cost of participation
Agenda
- Timetable
-
Program Points
10:30: Welcome and introductionEleonora De Canio
Consultant and Team Responsible
Switzerland Global EnterpriseThanh Tu Duong
Senior Trade Officer
Swiss Business Hub Southeast Asia + Pacific10:45: Vietnam beauty market insights
Huyen Do
ManagerBusiness Intelligence
Dezan Shira & Associates- Vietnam cosmetics and skincare market overview
- Beauty & personal care segment deep dive: consumer trends and emerging categories
- Product positioning and market opportunities
- Distribution channels and market entry options
- Regulatory considerations for foreign brands
- Practical go-to-market insights
- Relevant FTAs and market access considerations
- Real use-case
11:15: Why join the FFM to Vietnam & Cosmoprof Hong Kong11:30: Q&A11:55: Wrap-up and next steps
