Webinar
Thailand's Culinary Hub: Unlocking F&B Opportunities for Swiss companies
Thailand is one of Southeast Asia’s most dynamic food and beverage markets, offering opportunities for Swiss companies in premium food, wine, gourmet products, Vitafoods, food technology and related solutions. This 60-minute online webinar will provide a practical introduction to the market and explain how the Thailand–Switzerland Free Trade Agreement can support market entry. Hear from market and industry practitioners about routes to market, buyer expectations and how to position Swiss products for Thai consumers.
Join Switzerland Global Enterprise (S-GE) for a practical online webinar on entering Thailand’s food and beverage market.
The session will begin with an overview of Thailand’s F&B market opportunity and the practical relevance of the Thailand–Switzerland Free Trade Agreement ,how Thai buyers purchase through HoReCa and food service, modern retail, importers and distributors, as well as specialist channels for , gourmet and health-related products.
The final presentation will focus on winning with Thai consumers, including premium positioning, localised communication and packaging, digital discovery, sampling, in-store activation and common market-entry mistakes. Technology, food processing, local production and partnership options will also be addressed as relevant to Swiss companies considering expansion beyond direct export.
The webinar will be held online and is designed for Swiss food, beverage, wine, Vitafood, nutraceutical and food-technology companies exploring Thailand or seeking to expand their existing presence. Speakers will include a Thailand market expert, a Thai consumer-marketing specialist and selected practitioners from HoReCa, retail and distribution, with final speaker participation to be confirmed.
Why participate?
- Gain a clear, practical overview of Thailand’s food and beverage market and identify where opportunities may exist for your product or solution.
- Understand how the Thailand–Switzerland FTA may affect your market-entry planning.
- Learn directly from Thai market practitioners how buyers evaluate new international brands and suppliers.
- Compare the strengths and requirements of different routes to market, including HoReCa, food service, modern retail, importers, distributors and specialist channels.
- Discover how to translate Swiss quality into a proposition that is relevant to Thai consumers.
- Learn about localising packaging, claims, communication and sales activation for the Thai market.
- Identify common market-entry mistakes and practical ways to reduce risk before investing in a full launch.
