Trade fair services (SWISS Pavilion)
We organize 25 to 30 SWISS Pavilions at leading international trade fairs every year - giving Swiss and Liechtenstein companies a high-visibility presence under the trusted «Switzerland» brand. From booth setup and logistics to on-site support and follow-up, we handle the organization so you can focus on what matters most: your customers. Whether you're entering a new market or strengthening existing relationships, the SWISS Pavilion is your professional gateway to an effective trade fair presence.
25 25 +
SWISS Pavilions per year
5 5
Industries covered
1 1
Strong brand
What we provide for your trade fair success
From preparation to follow-up, we provide end-to-end support - so your trade fair participation is efficient, high-impact, and hassle-free.
«Switzerland» umbrella brand
High visibility at a premium location.
Exhibit under the internationally recognized «Switzerland» brand, ensuring strong awareness and a prominent position on the fair floor.
Full-service support
A dedicated team at every stage.
Our specialists support you before, during, and after the fair - covering planning, coordination, and on-site management for a smooth experience from start to finish.
Ready-to-use booth
Arrive and start - your stand is ready.
The turnkey booth is fully set up when you arrive, allowing for flexible travel planning and no setup time required.
Shared hospitality area
Host your clients in a professional setting.
Invite customers for coffee and Swiss chocolate in a shared hospitality zone. A comfortable, relaxed space for meetings and networking.
Global network & add-on services
Go beyond the booth.
Leverage S-GE's worldwide network for contact brokering, business partner verification, logistics support, and targeted trade fair services tailored to your needs.
Startup support (Innosuisse)
Attractive funding and support for startups.
Benefit from the Innosuisse trade fair programme with financial support and dedicated coaching for young companies looking to make their mark internationally.
Upcoming SWISS Pavilions
Browse the current programme (SWISS Pavilion organized by S-GE or Third Party organizers) and register for the trade fairs that match your industry and target market.
Download the SWISS Pavilion program
Find the right trade fair for your industry. Download our current program overviews by sector.
Overview SWISS Pavilions
PDF · 386 KBOverview Life Sciences / Medtech
PDF · 377 KBOverview Machinery / Plastics / Packaging
PDF · 400 KBOverview Food + Beverages / Food Technology
PDF · 361 KBOverview Railway
PDF · 393 KB
Our commitment to sustainability at trade fairs
Effective business and sustainable practices go hand in hand. Here's how we're working toward more responsible trade fair experiences.
- Reusable stand structure
Modular, reusable booth elements to minimize material waste from event to event. - Eco-friendly materials
Recycled or sustainably certified materials wherever possible. - Digital over paper
Digital brochures, QR codes, and online tools to reduce printing. - Plastic-free hospitality
Reusable cups and sustainable catering - no single-use plastics. - Vegetarian catering
At least one vegetarian meal is always part of the offering. - Exhibitor awareness
Sustainability tips shared with exhibitors ahead of each fair. Charity donations
Encouragement to donate packaged products to local nonprofits.Join us in reducing our environmental footprint and making trade fairs more sustainable, one booth at a time.
