Swiss Business Hub China

The Swiss Business Hub China is the representative office of Switzerland Global Enterprise (S-GE), the official Swiss organization for export promotion and investment promotion, in China.

The Swiss Business Hub (SBH) China is part of the Swiss Embassy in Beijing. It implements Swiss export promotion in China (additional offices in Guangzhou and Shanghai) and promotes Switzerland as a business location.

The Swiss Business Hub China is the point of contact for companies from Switzerland and Liechtenstein interested in exporting to China. The Swiss Business Hub also informs innovative companies from China about the key advantages of Switzerland as a business location.

Export promotion

The Swiss Business Hub China helps Swiss companies expand successfully into the local market by providing hands-on support and access to the right partners. Working closely with experts and local networks, the Swiss Business Hub assists with:

Market insights Comprehensive market and product analyses, industry trends, and up-to-date information tailored to your business

Partner search and sales development Identification of distributors, representatives, and strategic partners, plus B2B and B2C sales pipeline development

Individual consulting and events Personalized coaching for SMEs, site location evaluation, and fact-finding missions for companies and delegations

Joel Saurina

Head of Swiss Business Hub China

Beijing, China

joel.saurina@eda.admin.ch

+86 10 8532 88 88

Investment Promotion

The Swiss Business Hub helps Chinese companies expand successfully into Switzerland by providing tailored guidance and access to the right partners. Working closely with cantonal and regional economic development agencies, research institutions, and private-sector partners, the Swiss Business Hub can assist with:

Industry research Positioning Switzerland's advantages for specific industries and providing market insights
Establish contacts Introductions to regional and cantonal economic development agencies and connections to research institutions.
Legal and administrative guidance Support with permits, corporate structure, tax landscape, and regulatory requirements