Swiss Business Hub Middle East

The Swiss Business Hub Middle East is the representative office of Switzerland Global Enterprise (S-GE), the official Swiss organization for export promotion and investment promotion, in Dubai.

The Swiss Business Hub (SBH) Middle East is part of the Swiss Consulate General in Dubai (additional offices in Saudi Arabia and Qatar). It implements Swiss export promotion in the Gulf region and promotes Switzerland as a business location.

The Swiss Business Hub Middle East is the point of contact for companies from Switzerland and Liechtenstein interested in exporting to the Gulf region markets. The Swiss Business Hub also informs innovative companies from the Gulf region about the key advantages of Switzerland as a business location.

Export promotion

The Swiss Business Hub Middle East helps Swiss companies expand successfully into the local market by providing hands-on support and access to the right partners. Working closely with experts and local networks, the Swiss Business Hub assists with:

Market insights Comprehensive market and product analyses, industry trends, and up-to-date information tailored to your business

Partner search and sales development Identification of distributors, representatives, and strategic partners, plus B2B and B2C sales pipeline development

Individual consulting and events Personalized coaching for SMEs, site location evaluation, and fact-finding missions for companies and delegations