Swiss Business Hub Southern Africa

The Swiss Business Hub Southern Africa is the representative office of Switzerland Global Enterprise (S-GE), the official Swiss organization for export promotion and investment promotion, in South Africa.

The Swiss Business Hub (SBH) Southern Africa is part of the Swiss Embassy in Pretoria. It implements Swiss export promotion in South Africa and promotes Switzerland as a business location.

The Swiss Business Hub Southern Africa is the point of contact for companies from Switzerland and Liechtenstein interested in exporting to markets in Southern and Eastern Africa. The Swiss Business Hub also informs innovative companies from South Africa about the key advantages of Switzerland as a business location.

Export promotion

The Swiss Business Hub Southern Africa helps Swiss companies expand successfully into the local market by providing hands-on support and access to the right partners. Working closely with experts and local networks, the Swiss Business Hub assists with:

Market insights Comprehensive market and product analyses, industry trends, and up-to-date information tailored to your business

Partner search and sales development Identification of distributors, representatives, and strategic partners, plus B2B and B2C sales pipeline development

Individual consulting and events Personalized coaching for SMEs, site location evaluation, and fact-finding missions for companies and delegations