Un video della serie "Webinar e-commerce"
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Guida 1: Webshop vs. piattaforme e-commerce

La nostra consulenza da parte di esperti vi aiuterà a scoprire l’approccio alle vendite online adatto alla vostra azienda

Webshop e piattaforme e-commerce offrono numerosi vantaggi (e svantaggi) di vario tipo. Abbiamo parlato con un esperto Amazon dei fattori chiave che dovreste prendere in considerazione prima di sviluppare il vostro webshop o fare ingresso in una piattaforma.


Our how-to guide explains the different online channels that Swiss companies can use to sell consumer goods internationally. In two short videos we discuss the pros and cons of setting up your own webshop versus joining Amazon or other e-commerce marketplaces. 

Amazon expert Frank Holzweissig explains your options 

Expert insights are provided by Frank Holzweissig, a digital strategy and marketplace development consultant who advises Swiss SMEs on cross-border e-commerce and direct-to-consumer channels. He explains how to overcome the challenges of selling goods online in foreign markets and takes a deep dive into the world of Amazon. 

You’ll learn the difference between Vendors or Sellers, gain an understanding of “fulfilment by Amazon” (FBA) and receive step-by-step instructions on how to set up your Amazon logistics and fulfillment processes. 

In short, his insights will help you decide which approach best suits your product portfolio.  

More practical how-to videos and live Q&A event 

This guide is part of our international e-commerce series that is specially designed for Swiss SMEs. Watch our other on-demand videos about VAT in cross-border e-commerce and logistics solutions for shipping to the EU.  

The three-part series will be followed by a live online Q&A event during which you can ask specific questions related to your company’s goals and challenges. 


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