Global Opportunities

Italy: Hotspot for Swiss Design

Through all sectors, world-famous Swiss Design increasingly becomes a sales criterion. Italy is the international reference platform in the industry for positioning design innovation.

Italy is an international reference platform in the design industry
Italy is an international reference platform in the design industry

Swiss Design – an export argument for every product

A unique selling proposition which increasingly becomes an argument through all sectors is the famous Swiss Design. The criteria of an innovative design nowadays has become equally relevant for consumer and non-consumer products especially. As an example, a food cleaning machine (i.e. treatment of meat) which is a strictly industrial process nowadays has not only to fulfill the traditional criteria of a Swiss product such as quality, precision and reliability but also an innovative, sober and functional design, hence Swiss Design.

Italy as an international platform

Italy has become an international reference platform in the design industry. The strength of the own local industry has allowed to positioning not only the Italian Design, but becoming a major reference point when it comes to global design trends. Following formats and/or collaborations are an excellent starting point for fact finding, market analysis, partner search, and marketing activities.

  • Milano Design Week / Salone del Mobile
  • Florence Design Week
  • Architects at Work Fair
  • Homi – Lifestyle Fair
  • IED Istituto Europea di Design
  • Swisscorner Milano
  • Architectural networks and platforms

Our experience

The Swiss Business Hub Italy launched its first Swiss Design Pavilion in 2018 with the aim of showcasing some of the best examples of Swiss design worldwide. Thanks to the success of this first edition, the pavilion is now repeated every year, allowing new design companies to present themselves to a global audience of consumers, press and professionals.

The Swiss Business Hub Italy is very well connected, with partners such as the IED Institute, Swissschamber/Swisscorner, trade show organizers, and others. If you are planning to launch a similar format or collaboration, do not hesitate to contact us for more information on how to take your business to the next level.

How you can benefit from these opportunities

If you would like to further evaluate the opportunities related to the Italian design-market and it’s international trendsetting function, please get in touch with Beat Kuster, S-GE Senior Consultant for Southern Europe. Contact