Thailand is the second largest economy in ASEAN behind Indonesia as well as Switzerland’s second biggest trading partner in Southeast Asia. Although Switzerland is already among the top 15 major investors in Thailand (ranked 12th), Thailand still continues to attract Swiss companies to invest more in the country. This is not only because Thailand has a favorable geo-strategic location in the heart of Asia (ASEAN, China and India with more than half of the global population), but the Thai government has also continuously invested in comprehensive infrastructure nationwide. 

Market information

Market information

Are you considering entering the Thai market? Are you already active in Thailand and need tips, advice or support with your next steps? Do you have technical or regulatory questions?

In this section we provide you with guides, checklists and background information on doing business in Thailand - specifically for Swiss SMEs and start-ups.

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Discover your individual sales potential in Thailand

Analyse a wide range of data and compare Thailand to other countries - specifically for your products!

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Industry information

Industry Information

Thailand offers opportunities in many different sectors. In this section we highlight interesting potential for selected Swiss industries and explain how to exploit it.

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Find opportunities for your business in Thailand

Our database is fed by our global network, tender platforms and a wide range of other sources

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Events + trade fairs

Events and Trade Fairs

Especially for SMEs it is important to feel a new market to really understand its potential fit. Our business trips and events take you to the country and our events - webinars or in-person - in Switzerland allow you to exchange with experts and peers and leverage our network for your growth.

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Success stories and further information

The role of governments for international business is ever increasing. In this section you can find relevant news about market entry in Thailand.

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