Market Analysis

Market Analysis

Which target market fits your offer best and what are the opportunities for your product or service there? We analyze industry and competitive positions, potential customers, possible hurdles, market acceptance and much more. This enables you to take the next step with confidence. Please continue reading for an overview of our analysis services.

Find your target market

Which market is the right one for you? We evaluate and prioritize potential export markets for you based on predefined criteria. Depending on your needs, we offer different in-depth research, but the focus is always on a well-founded comparison of potential target markets. We analyze the unique selling points (USPs) of your offer and compile a series of factors that are crucial for your market entry. Always based on and tailored to your products or services. We summarize the results in a report, and on request also evaluate possible forms of market entry.

‘Market Flash’

You have a clear idea of where you want to go and still want to answer a few specific questions. With this analysis, we offer you an assessment of the opportunities that exist for a product or service in a target market. For this purpose, experts in the target market are interviewed on the questions predefined by you. The results of this interview are summarized in a short report.

Analysis of customers, industry and competition

A classic market analysis – tailored to your individual needs: The respective industry, competition and customer situations are analyzed for you; in addition, we examine possible hurdles for a market entry. We comprehensively examine various aspects from market size and demographics to the way products are brought to customers locally. We work out the relevant areas to be examined in the analysis together with you.

Store check

Before entering the market, our local experts visit different stores on site for you to get a realistic overview of how your product should be positioned at a point of sale in a country. This enables factors like packaging, placement, presentation and pricing to be examined. This also includes an analysis of competing products.

Assessment of market acceptance

We test whether your product or service meets the expectations of customers in the target country for you. We show you how to improve the customer experience and thus increase the chance of a successful market entry. A classic product test for your target market.

Market Analysis

What is the most suitable target market for your offer and what are the chances of launching your product or service there?