Webinar

Insights into the Korean business culture

In international business, knowing and understanding the specific culture and customs of the target market is essential. Get insights into the Korean business culture in our recorded webinar with the local experts of the Swiss Business Hub Korea and a leading communications coach.

South Korea

How to communicate properly and interpret (non-)verbal communication in South Korea

Do you know how to successfully conduct a negotiation with a Korean company? Korean business culture and etiquette can be puzzling and cross-culture communications is prone to misunderstandings. And how does Korean business culture differ from Swiss and other East Asian business cultures? Where are the major differences and pitfalls? Get insights from the local experts in the webinar recording.

Topics

  • Welcome by Jacqueline Tschumi, Consultant Japan + South Korea, Switzerland Global Enterprise
  • Korean business culture and communications: Pitfalls and how to avoid them by Diane Hong, Founder & CEO CLT, International Cross Cultural Coach
  • Discussion of real life examples of Korean business culture and communication by Diane Hong and Roger Zbinden, Head of Swiss Business Hub South Korea
  • Q&A + Closing by Jacqueline Tschumi, Consultant Japan + South Korea, Switzerland Global Enterprise

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