Tailor-made economic trend for swiss exporters

The global middle class changes the future of international business – due to a strong increase in purchasing power among the Rising Middle Class (RMC). In a world with a population of 8 billion by 2025, the middle class will represent the largest consumer segment.

Tailor-made economic trend for swiss exporters
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Rising Middle Class

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Searching for talent abroad: A key challenge for SMEs

Searching for talent abroad: A key challenge for SMEs
Identifying the right talent abroad is one of the most significant hurdles SMEs face on their way to international growth. Very different success factors are at work in each market. One of the most recent SME surveys from Switzerland Global Enterprise (S-GE) and the experts at BRAINFORCE® demonstrate this. More…

Luxury goods market South Africa: What consumers on the Cape hold dear

Luxury goods market South Africa: What consumers on the Cape hold dear
Luxury goods are one of South Africa’s fastest growing market segments. Purchasing power in the country is on the rise. The number of wealthy citizens is growing. Fashion goods and watches are popular status symbols. Two reports by S-GE on the South African luxury goods market with a special focus on the sub-markets fashion and watches. More…

Swiss companies in China: still confident

Swiss companies in China: still confident
China's economy is growing more slowly. Has the attractiveness of the People's Republic as an export destination dropped because of this? No, according to (most) Swiss companies in China. More…

Food: gaining a foothold in the Asian growth markets

Food: gaining a foothold in the Asian growth markets
“If it sells in Hong Kong, it sells in China”. The small, but important consumer market of the city-state is regarded as a gateway not only to China, but to the whole of Asia. More…

Export Digital: from export strategy to online marketing

Export Digital: from export strategy to online
marketing
A comprehensive online platform featuring digital tools and practical know-how regarding exporting: this is the focal point of an initiative by Google Switzerland and Switzerland Global Enterprise. More…

S-GE Market Study "Rising Middle Class"

S-GE Market Study "Rising Middle Class"
Due to a strong increase in purchasing power among the Rising Middle Class (RMC), the world economy will change dramatically. In a world with a population of 8 billion by 2025, the middle class will represent the largest consumer segment. More…

Providing services in Poland – a guide for Swiss SMEs

Providing services in Poland – a guide for Swiss
SMEs
Poland is one of the driving forces of the European economy and is planning to invest more than EUR 100 billion in the optimization of its infrastructure in the next few years. More…

Food Market Studies: an Appetite for Swiss Products

Food Market Studies: an Appetite for Swiss Products
Swiss food products are also being seen more in emerging markets, and are even doing well in saturated markets. Five new Food Market Studies from S-GE. More…

Rising middle class chances for Swiss companies

Tony Fierro, Head Sales & Marketing, Walter Bai AG

CEO Felix Jakob, Aarenet AG, on the impact of the Rising Middle Class on his business

Switzerland Global Enterprise
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8006 Zurich
Switzerland

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Rising Middle Class

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