SWISS Pavilion
SWISS Pavilion @ SIAL Paris 2024

SWISS Pavilion @ SIAL Paris 2024

The world's largest food innovation exhibition

Together with Anuga in Cologne, SIAL in Paris is the world's leading trade fair for food innovation. During five days, the international trade visitors will be present with the whole diversity of the global food industry and the latest trends will be revealed. SIAL offers exhibitors and trade visitors an optimal platform for new and existing business developments.

Switzerland Global Enterprise is organizing once more a SWISS Pavilion at SIAL and is offering the possibility to showcase products and novelties under the attractive umbrella brand Switzerland.



主催者 Switzerland Global Enterprise




Parc des Expositions de Paris-Nord Villepinte
93420 Villepinte

SIAL 2022 Key Figures
  • 7,000 exhibitors from 127 countries, 90% from outside France
  • Attendance: more than 265,000 professionals
  • 85% visitors from outside France
  • +650 start-ups
  • 1,800 innovations submitted for the SIAL Innovation Awards
  • +120 official delegations
Exhibitors SWISS Pavilion

Project team SWISS Pavilion

Valentin Diethelm, Switzerland Global Enterprise, Project Manager Trade Fairs

Adelina Bajrami, Switzerland Global Enterprise, Project Coordinator Trade Fairs

Country experts

Beat Kuster, Switzerland Global Enterprise, Senior Consultant Southern Europe + Benelux (Zurich)

Luca Degiovannini, Switzerland Global Enterprise, Senior Director Market Southern Switzerland (Lugano)

Bastien Bovy, Switzerland Global Enterprise, Consultant EMEA (Renens)


Swiss presence at SIAL Paris

  • Country Pavilion for Swiss and Liechtenstein companies
  • Own exhibition space for each company
  • Joint hospitality area for your meetings
  • Attractive stand design creating an inviting atmosphere
  • Clear identification by the Swiss design – the Swiss identity is widely recognized as a symbol of high-quality standard, innovation and tradition
  • Benefit from the synergies of S-GE's worldwide network, including the Swiss Embassy, the Consulates General and the Swiss Business Hub
  • Ready to use stand
  • Concentrate on the development and care of your customer relations – we organize your participation


"Individual", from 21 sqm    
  • 2 tables
  • 8 chairs
  • 2 lockable sideboards/showcase
  • service package
CHF 1'395.-/ sqm
"Optimal", 16-20 sqm
  • 1 table
  • 4 chairs
  • 2 lockable sideboards/showcase
  • Service package
CHF 1’415.- / sqm
"Basic", 11-15 sqm
  • 1 table
  • 4 chairs
  • 1 lockable sideboard/showcase
  • service package
CHF 1’435.- / sqm
"Mini", 6-10 sqm 
  • 1 table
  • 3 chairs
  • 1 lockable sideboard/showcase
  • service package
CHF 1’450.- / sqm
  • 1 high table, 2 high chairs
  • 1 lockable showcase
  • 1 brochure rack
  • S-GE service package
CHF 5'975.-

Visitor arrangement / other desires please contact the project team.

Registration fee:
S-GE Gold-member: CHF 650.-
S-GE Silber-member / Member fial: CHF 800.-
Non-member: CHF 950.-

SIAL (partner registration fee): EUR 1'260.-

S-GE Package

Our service package

This is what we do for you:
  • Infrastructure & booth construction: Design in the prominent Switzerland. branding • basic furnishing according to the participation document • back and side walls • carpet • fascia with original company logo and booth number • internet access • power supply • illumination • 1 garbage
  • Bistro Suisse: hosted hospitality & networking area • Swiss specialties • snacks and fruits • soft drinks, tea and coffee • wardrobe & storage facilities (limited)
  • Communication: Advertising onsite • Swiss online exhibitor directory • press release • logo wall • direct links to all exhibiting companies via the S-GE website
  • Organization: Project management before, during and after the show • consulting by all project partners & the S-GE project team • exhibitor meeting in Zurich • exhibitor badges • name tags • photos • cleaning & garbage removal 
Not included services
  • Individual booth design elements and additional furniture
  • Additional technical connections
  • Travel and accommodation costs
  • Transportation and insurance of your exhibition goods

S-GE general terms and conditions (point 4.6 und 7.2):

What our customers say

Arnold Furtwaengler
Arnold Furtwaengler | CEO | Wander AG

«Thanks to Switzerland Global Enterprise, we are able to dedicate ourselves entirely to the customer when we attend trade shows, and leave the organization to the professionals.»


Contact us

Event Partners

fial SCM Chocosuisse Biscosuisse SBH France