Russia: e-commerce as a stable distribution channel

Reality or utopia?

Russia’s e-commerce market has grown steadily over the past decade, and as elsewhere, the COVID-19 pandemic has accelerated growth significantly. A chance for Swiss exporters? Find out in our webinar recording what you need to know to be successful in the Russian e-commerce market.


Russia’s e-commerce market has been constantly growing during the last ten years. Its volume in 2019 amounted to $ 31.4 billion. The COVID-19 pandemic launched a process of rapid growth in demand for online orders, thereby contributing to the additional growth in the online sales in the first half of 2020.

The Russian Online Retail Association (AKIT) predicts the growth of 30% with the total volume of $ 41 billion in 2020, and by 2025 the market will grow to $ 128.8 billion.

In a time of the closed borders, quarantine restrictions, bans on free movement and just the fear of going out, online sales are showing unprecedented growth rates. The Russian e-commerce market has already attracted numerous international companies. Yet there’s still enough room for smaller foreign businesses as the market is far from oversaturation.

Webinar and comprehensive report on how to leverage digital channels to expand your business to Russia

What does a Swiss exporter need to know to successfully operate in the Russian e-commerce market? Watch our webinar recording or download the report below to learn all about the basic rules of the game, particularities, advantages, pitfalls and the largest players in the Russian e-commerce market. Particular attention will be paid to the issues of the certification, payments, product returns and case study analysis.

Webinar contents

  • Greeting, general information about S-GE and the topic by Michael Kühn, Senior Consultant Russia, CIS, Nordics
  • Presentation of the study by Lorenz Widmer, Head of Swiss Business Hub Russia and Alina Soboleva-Danel, Senior Trade Advisor, Swiss Business Hub Russia
  • Presentation of e-commerce in Russia by Andreas Frei, Chief Operating Officer, Zimmerli of Switzerland and Irina Sviridova, Sales Director,Galser
  • Working with a Russian distributor by Irina Sviridova, Sales Director, Galser
  • Q&A + conclusion

Download the report below to learn about the following topics

  • General information about the Russian e-commerce market: main figures, impact of covid-19, cross-border trade betweek Russia and Switzerland, B2B opportunities
  • Major players on the Russian e-commerce-market: top-20 online-shops, top-10 marketplaces in Russia
  • FAQ: webpage, certification & labelling, taxes, trademark, logistics, legislation, online store versus marketplace 



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