Emerging food trends
Shifts in economic classes and urbanization are leading to changes in dietary patterns and creating demand for the creation of more diverse food products with improved nutritional balance. Local and multinational companies are introducing new and innovative food products and adopting international cuisines that require imported ingredients.
Rising demand for processed foods
With a population of more than 275 million, the growth of the middle class, which now accounts for 20% of Indonesia's total population, and a rapidly expanding urban population in Indonesia, there is a growing demand for processed foods, including convenience foods.
Food and e-commerce
Another contributing factor is the expansion of e-commerce among a large tech-savvy population, which will account for 17% of total food demand in 2023. All these developments make Indonesia an interesting market for Swiss and Liechtenstein food manufacturers. You can find more information in our factsheet below.
