Japan is a strategically important industrial country with a strong domestic market and high purchasing power. It is the world’s third-largest economy and is home to many companies in the highly advanced manufacturing industry. Products manufactured in Japan continuously set new standards in quality, technology and service which can be seen by the wide application of AI, Big Data and IoT throughout all sectors. Japan's main industries include automobiles, electronics, semiconductors, iron and steel, petrochemicals, pharmaceuticals, biotechnology, shipbuilding, aerospace and processed foods. As a global player, Japan is particularly attractive for providers of high-quality products and niche applications.

Market information

Market information

Is Japan the correct export market for your Swiss SME? Are you are already active in the Japanese market and need tips, advice or support with your next steps? Do you have technical or regulatory questions? Would you like to know about the state of the Japanese economy and how Swiss-Japanese commercial relations have been developing?

Here you will find guides, checklists and background information about the Japanese market and culture, upcoming country consultations and contacts at our Swiss Business Hub in Tokyo.

GGC Japan

Discover your individual sales potential in Japan

Analyse a wide range of data and compare Japan to other countries - specifically for your products!

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Industry information

Industry Information

Japan offers opportunities in many different sectors. In this section we highlight interesting potential for selected Swiss industries and explain how to exploit it.

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GGC Business Opportunities

Find opportunities for your business in Japan

Our database is fed by our global network, tender platforms and a wide range of other sources


Events + trade fairs

Events and Trade Fairs

Especially for SMEs it is important to feel a new market to really understand its potential fit. Our business trips and events take you to the country and our events - webinars or in-person - in Switzerland allow you to exchange with experts and peers and leverage our network for your growth.

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Success stories and further information

The role of governments for international business is ever increasing. In this section you can find relevant news about market entry in Japan.

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