The USA is a service society in which the customer is very much always right. For exporting companies, this means that an on-site presence, exemplary customer care and flexibility in dealing with claims or returns are necessary.
The B2B sector also offers opportunities for Swiss companies, especially companies specialized in particular niches.
The USA is particularly interesting for Swiss companies in the following industries:
- machines and precision instruments
- infrastructure, transport
- cleantech (energy efficiency, sustainability)
- consumer goods (food specialties etc.)
The market is incredibly diversified. Products, services and marketing measures must be adapted to the specific region of the country. Due to the legal situation in the United States, which follows different rules than those in Europe, an exporting company in the USA should always begin on the basis of extensive advice.
