A Chat between Lucerne Business and the Swiss Commercial Ambassador to the United States

Michelle Abboud, the North American representative for Lucerne, Switzerland, sat down with Swiss Commercial Ambassador Markus Boerlin from the New York Consulate to discuss why US companies should consider Switzerland as a potential business destination. 

Michelle shares some of her background; drills into Switzerland as a High Value location versus a High Cost location; and explains why Lucerne is the hidden gems of one of the top countries of the world. The interview is part of the consulate's "Chat with the Ambassador" series. Watch the interview below.

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