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SoftwareONE presents updated brand identity

SoftwareONE has presented a new brand identity and brand positioning. The global company will roll out this rebranding, which includes a brand-new logo, across all 90 markets in which it operates over the next few months.

SoftwareONE has evolved from a licensing reseller to a global software and cloud solutions provider.
SoftwareONE has evolved from a licensing reseller to a global software and cloud solutions provider. Generic image: Pixabay

The Nidwalden-based SoftwareONE Holding AG has presented its refreshed brand identity. With this rebranding, the global supplier of software and cloud solutions is seeking to reflect the transformation that the company has undergone in recent years, further details of which can be found in a press release. SoftwareONE has evolved from a licensing reseller to a global software and cloud solutions provider during this time.

This rebranding is set to be rolled out across all 90 markets in which SoftwareONE operates. It also includes the introduction of a new logo in black and white that incorporates the words “Software” and “One”.

“Our new brand reflects the all-in-one provider we have become”, explains Dieter Schlosser, CEO of SoftwareONE, in the press release. “The way organizations buy and manage software has been changing for years, driven by the move to cloud and an everything-as-a-service model”, Schlosser adds. Since 2018, SoftwareONE has not only expanded its professional and managed services portfolio both by securing organic growth and completing a range of business acquisitions, but has also hired new staff and tripled in size.

“After months of effort, we have arrived at a definitive market positioning, rearchitected offering portfolio and exciting new visual identity”, comments Susanna Parry-Hoey, Chief Marketing Officer of SoftwareONE, in the press release, before adding: “From independent advisory and full implementation to managed services, clients can pick and mix what they need”.

SoftwareONE is headquartered in Stans in the canton of Nidwalden and has been listed on the SIX Swiss Exchange since October 2019. According to information form the company itself, SoftwareONE employs 8,900 staff overall.  

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