Opportunities for growth
At the end of 2013, Radar, a research and production center from Kazan, opened a trade office in Lausanne, the canton of Vaud. For 25 years, the company has been involved in organizing powder coating processes in Russia. Radar’s products are widely used in various industries from aviation, construction, and machinery to medical and sports equipment as well as furniture. After visiting several international exhibitions, the management of Radar considered to expand its sales geography and explore new markets. Radar has received first consultations on opening a representative office in Switzerland from the Swiss Business Hub Russia. Further assistance, from preparing documents to opening an account in a Swiss bank, was offered by the cantonal economic development agency.
The principles of success
Opening an office in Switzerland allowed the company to market its unique equipment for powder coatings of metal, ceramics and glass products in European countries. Potential clients include scientific laboratories, universities and startups aimed at R&D projects. Now, Radar Swiss is actively exploring the European market. In the nearest future, the manufacturer aims to expand its staff in Switzerland and even establish its own production facility of innovative equipment. According to Radmila Belavina, business reputation and the level of trust in the Swiss public authorities give Radar Swiss a strong advantage: for many European clients, it is more comfortable to close deals and address financial issues. In Switzerland, commercially promising ideas turn into startups, and corporations cooperate with young scientists to organize large-scale research projects.