Participate at Hospitalar, the largest health trade show in Latin America, and count on the local professional support for your business demands.
With more than 1’000 exhibiting brand and 90’000 visitors, Hospitalar stands out as the leading trade fair for the health sector in Latin America, having consolidated its position over more than 30 years of history. The fair gathers different technology providers and suppliers that are present in a hospital, from medical equipment to facilities management.
Swiss companies participating at Hospitalar trade show can benefit from our special trade fair services and make the best of their participation. They may also join the SWISS Pavilion organized by our partners from SWISSCAM, as exhibitors.
Intro
Information
| Date |
–
|
| Target audience | Healthcare solution providers aiming to promote products/services to Brazilian clientele (Hospitals, Clinics, Laboratories, Home Care Centers, Government, etc.) and medtech suppliers seeking contact with Brazilian producers. |
| Organizer | Switzerland Global Enterprise, Swiss Business Hub Brazil, SWISSCAM |
| Event language |
English |
| Place |
São Paulo Expo |
Further information
The Brazilian Medtech market is the largest in Latin America with 213 million inhabitants. The market outlook for Medtech is promising and expected to grow at a 2021-2026 CAGR of 8.0%, adding up to a value of USD 5.9bn according to a forecast by Fitch Solutions (2022). This growth is enabled by an increasing demand for high quality medical devices and services, especially from the private health insurance market and an increase in government expenditure.
The industry is divided into public and private segment. Due to the country’s polarized socio-demographic situation and the fact that Swiss companies often export premium products, they either choose to address the private and premium segment, or implement a multi-brand strategy (manufacturing in Brazil) to address both, the premium and the price sensitive value segment.
Depending on the chosen strategy, Swiss companies can enter the market by working with partners and distributors, opening a subsidiary in Brazil, operating through a joint venture or through M&A. In any case, Medtech products must go through the product registration process of Brazilian Health Surveillance Agency ANVISA (more in the regulatory chapter).
Link
Link
Partner
Partner
