Begin your internationalization

Getting your international business started

Do you want to expand outside of Switzerland? In our dossier you will find all the information you need to successfully start your internationalization process: tips on customs and formalities, practical advice and the most important contacts you need to start exporting and trading internationally.

Export Basics

Build export knowledge

Is your company ready to start its internationalization? Gain initial important insights on getting started in exporting here.

In our Export Sparring Program, startups receive personally tailored export support in a two-hour consultation. The workshops on the following topics build on each other logically and can be booked either individually or as a series:

International business model
Choice of export market
Planning the market entry
First steps in the market

Book a consultation!

Despite increasing complexity, doing business internationally can be profitable. That’s why we want to encourage more small and medium ...

Wie können Schweizer Unternehmen ins internationale Geschäft starten? In der Webinar-Aufzeichnung «Going Global» erfahren KMU und Start-ups von B...

The four typical export mistakes to avoid

Are you planning to set your sights on a new export market, or even your first one? Alberto Silini, Head of Consultation at Switzerland Global En...

Picture with tablet and flip chart with statistical calculations

In order for a company to sustainably open up new markets abroad, a certain degree of continuous financial investment is required in addition to ...

A strong market position in your domestic market is a good starting point for expanding your geographical presence. Nevertheless, a new entry int...

The designation «Switzerland/Swissness» indicates the origin, i.e. it is a direct reference to the geographical origin of the goods or services f...

Your sparring partner on the way to international markets

Switzerland Global Enterprise (S-GE) supports clients on the way to new markets – including start-ups and young companies. In order to be able to...

Market Evaluation

Find the right export market

Once you have learned the export basics, the next step is to find the right target market for your company. There is a wide variety of potential export markets. Is it better to enter a mature market, where competition is fierce, or an emerging market? So how do you decide which market to enter and which market mechanisms you need to be aware of?

Airport with aircraft from various airlines

It's a truism that there is no such thing as a “simple market”, neither at home nor abroad. Competition is very intense in most sectors, also in ...

Man and woman in conversation at a trade fair

Different countries, different customs: The market mechanisms and customer behavior that seem familiar from the domestic market are often complet...

Do you want to sell your products or services abroad in the future? In France or Canada for instance? Or find out more about the Chinese market? ...

For Swiss and Liechtenstein SMEs: our newly developed analysis platform.

Which target market is best suited to your product and service portfolio, and what are the opportunities there for introducing your product or se...

Business Model

Examine different forms of market entry

Every market is different: Which business and sales model is suitable for your company in the selected target market? Here you can find out which models exist, which regulations have to be observed and how the cost structure can be optimally structured.

A group of people discussing business models

For SMEs interested in exports, the question arises as to what conditions must be created in foreign markets so that these advantages can be expl...

Forklift truck in warehouse lifts large wooden box

In many cases, the SME interested in exporting will reach the conclusion that local representation in the market will sooner or later become impo...

The careful coordination of your products and business projects with country-specific regulatory and legal regulations, norms and standards is on...

International sales markets have advantages and disadvantages: the greater sales potential is generally offset by higher costs for sales, marketi...

It all sounds so simple: open a web shop, translate content into English and the world is your oyster! If only there were no administrative, lega...

How we support you in international business

Market Test

First steps in the market

Would you like to know how you can explore your target market step by step? Travel to your chosen target country. Attend trade fairs – as an exhibitor or participant. Establish contacts with potential business partners, customers and experts. And network with like-minded people in Switzerland. Find out how Switzerland Global Enterprise can help you with these projects and find useful articles and online tools for this internationalization step below.

Our country consultants will help you test the market with the following services: