Getting your international business started

Do you want to expand outside of Switzerland? In our dossier you will find all the information you need to successfully start your internationalization process: tips on customs and formalities, practical advice and the most important contacts you need to start exporting and trading internationally.

Export Basics

Export Basics

Build export knowledge

Is your company ready to start its internationalization? Gain initial important insights on getting started in exporting here.

In our Export Sparring Program, startups receive personally tailored export support in a two-hour consultation. The workshops on the following topics build on each other logically and can be booked either individually or as a series:

  1. International business model
  2. Choice of export market 
  3. Planning the market entry
  4. First steps in the market

Book a workshop in the Export Sparring Program now


A successful start in international business

Two people discussing in an office
Despite increasing complexity, doing business internationally can be profitable. That’s why we want to encourage more small and medium ...

Going Global – der Verkauf ins Ausland als Schritt nach vorne

Start in die Internationalisierung
Wie können Schweizer Unternehmen ins internationale Geschäft starten? In der Webinar-Aufzeichnung «Going Global» erfahren KMU und Start-ups von B...

The four typical export mistakes to avoid

The four typical export mistakes to avoid
Are you planning to set your sights on a new export market, or even your first one? Alberto Silini, Head of Consultation at Switzerland Global En...
Export Knowhow

Securing sustainable export financing

Picture with tablet and flip chart with statistical calculations
In order for a company to sustainably open up new markets abroad, a certain degree of continuous financial investment is required in addition to ...
Export Knowhow

“Venturing abroad is often essential for startups.”

Philip Morger, Consultant for Internationalization at S-GE
Philip Morger, Consultant for Internationalization at Switzerland Global Enterprise, explains how startups can properly approach their internatio...
Export Knowhow

The competitiveness of Swiss products

Luxury watches in a shop window
A strong market position in your domestic market is a good starting point for expanding your geographical presence. Nevertheless, a new entry int...



The designation «Switzerland/Swissness» indicates the origin, i.e. it is a direct reference to the geographical origin of the goods or services f...

Export from Switzerland

Your sparring partner on the way to international markets

Your sparring partner on the way to international markets
Switzerland Global Enterprise (S-GE) supports clients on the way to new markets – including start-ups and young companies. In order to be able to...

About us

Export Promotion Cleantech

Export Promotion Cleantech
In the framework of an additional mandate from the Swiss Federal Office of Energy SFOE and the State Secretariat for Economic Affairs SECO, the i...
Market Evaluation

Market Evaluation

Find the right export market

Once you have learned the export basics, the next step is to find the right target market for your company. There is a wide variety of potential export markets. Is it better to enter a mature market, where competition is fierce, or an emerging market? So how do you decide which market to enter and which market mechanisms you need to be aware of?

Business Model

Business Model

Examine different forms of market entry

Every market is different: Which business and sales model is suitable for your company in the selected target market? Here you can find out which models exist, which regulations have to be observed and how the cost structure can be optimally structured.

How we support you in international business


Market Test

Market Test

First steps in the market

Would you like to know how you can explore your target market step by step? Travel to your chosen target country. Attend trade fairs – as an exhibitor or participant. Establish contacts with potential business partners, customers and experts. And network with like-minded people in Switzerland. Find out how Switzerland Global Enterprise can help you with these projects and find useful articles and online tools for this internationalization step below.

Learn from other Swiss SMEs.

It's crucial to position yourself in the right niche.

Michael Früh, CFO and Deputy Managing Director at F&P Robotics tells us here how the successful market entry and steady growth in Germany and China was achieved within five years.

Our country consultants will help you test the market with the following services: 

Online Tools


How should we contact you?
Read more

Official program