Sweden is a highly export-oriented country – very much like Switzerland. The automotive, chemical and pharmaceutical products, and electrical power industries are of particular importance. Active consumer spending by private households, targeted state spending and continuous investment stabilize the economy. Thus, Sweden is often used as a testbed for consumer products, including food. It is however vital to understand the importance of brand building and story-telling when it comes to FMCG, since the market is highly competitive, and Sweden trend-sensitive and -setting.


Sweden's gross value added consists primarily of services, although its innovative and groundbreaking production industries account for a large share of exports. The largest of the Nordic countries, with almost 11 Million inhabitants, Sweden is a popular base for Nordic regional headquarters. Be aware, though, that “what works in Sweden” doesn’t automatically mean that it works in the rest of the Nordics – there’s no “one size fits all”!

Market information

Market information

Are you considering entering the Swedish market? Are you already active in Sweden and need tips, advice or support with your next steps? Do you have technical or regulatory questions?

In this section we provide you with guides, checklists and background information on doing business in Sweden - specifically for Swiss SMEs and start-ups.

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Discover your individual sales potential in Sweden

Analyse a wide range of data and compare Sweden to other countries - specifically for your products!

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Industry Information

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Find opportunities for your business in Sweden

Our database is fed by our global network, tender platforms and a wide range of other sources

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Events + trade fairs

Events and Trade Fairs

Especially for SMEs it is important to feel a new market to really understand its potential fit. Our business trips and events take you to the country and our events - webinars or in-person - in Switzerland allow you to exchange with experts and peers and leverage our network for your growth.


Success stories and further information

The role of governments for international business is ever increasing. In this section you can find relevant news about market entry in Sweden.

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