Hungary has one of the largest economies in Central Eastern Europe. The country is characterized by the strong presence of foreign investors. Major industries include automotive, electronics, and plastics. Recently, Hungary has been putting emphasis on R&D and innovation. The most innovative sector remains life science where 40% of the country’s total R&D expenditure is allocated.
How to do business
Are you considering entering the Hungarian market? Are you already active in Hungary and need tips, advice or support with your next steps? Do you have technical or regulatory questions?
In this section we provide you with background information on doing business in Hungary - specifically for Swiss SMEs and start-ups.
Discover your individual sales potential in Hungary
Analyse a wide range of data and compare the Hungarian market to other countries - specifically for your products!
Hungary offers opportunities in different sectors. In this section we highlight interesting potential for selected Swiss industries and explain how to exploit it.
Find opportunities for your business in Hungary
Our database is fed by our global network, tender platforms and a wide range of other sources
Events and Trade Fairs
Especially for SMEs it is important to feel a new market to really understand its potential fit. Our business trips and events take you to the country and our events - webinars or in-person - in Switzerland allow you to exchange with experts and peers and leverage our network for your growth.
Relevant news for Swiss firms
The role of governments for international business is ever increasing. In this section you can find relevant news about market entry in Hungary.