Hungary has one of the largest economies in Central Eastern Europe. The country is characterized by the strong presence of foreign investors. Major industries include automotive, electronics, pharma & MedTech, ITC, and plastics. Switzerland ranks 5th among the largest FDI in Hungary; there are almost 900 Swiss companies active in the country. The Hungarian market offers substantial business development incentives, including tax allowances and opportunities to benefit from the EU funds, growing appetite for innovations & modern technologies, solid growth potential, competitive labor costs, and attractive real estate prices.
Are you considering entering the Hungarian market? Are you already active in Hungary and need tips, advice or support with your next steps? Do you have technical or regulatory questions?
In this section we provide you with background information on doing business in Hungary - specifically for Swiss SMEs and start-ups.
Discover your individual sales potential in Hungary
Analyse a wide range of data and compare the Hungarian market to other countries - specifically for your products!
Hungary offers opportunities in different sectors. In this section we highlight interesting potential for selected Swiss industries and explain how to exploit it.
Find opportunities for your business in Hungary
Our database is fed by our global network, tender platforms and a wide range of other sources
Events and Trade Fairs
Especially for SMEs it is important to feel a new market to really understand its potential fit. Our business trips and events take you to the country and our events - webinars or in-person - in Switzerland allow you to exchange with experts and peers and leverage our network for your growth.