Find the right recipe for exporting food

For more than 165 years, the name Vanini has been synonymous with entrepreneurial spirit, professional commitment and a unique passion for gourmet foods. As a Swiss quality specialist in processed fruits, Sandro Vanini AG – part of the Haecky group since 1984 – produces chestnut specialties, mustard sauces and mostarda, and baking ingredients. In its urgent search for a new fig supplier, the company based in Rivera, Ticino, was able to count on swift assistance from S-GE.

Founded in 1995, MiAdelita GmbH in Au on Lake Zurich is Switzerland’s largest producer of fresh corn tortillas and chips. The company’s range also includes wheat tortillas, sauces and other Mexican products. When it comes to promoting their brand abroad, the managers of MiAdelita rely on trade fairs – and on the support of S-GE. Christoph Gsell, Managing Director of  MiAdelita GmbH, explains why.

Mifroma SA, based in Ursy in the canton of Fribourg, is an internationally operating company that specializes in the cheese trade. Germany is an important target market: not just for sales, but also for its entire export strategy.

Headquartered in Gümligen (BE), the HACO Group has been producing food for over 95 years. What started with soups and bouillon has now turned into tailored products for global customers. In order to market its individual food products globally and attract new customers, HACO regularly participates in trade fairs with Switzerland Global Enterprise (S-GE).

Fruits in the form of powder, without additives or added sugar: that’s frooggies. What started out as an idea in the Brazilian jungle is now the successful business model of a start-up from Triesen in the Principality of Liechtenstein. 

Dumet AG has been processing olives for over 40 years. What began on a farm is now an international business, and the Swiss company, which is based in Steinhausen (ZG), now exports to six different countries.

Switzerland is the land of fine fruit brandies, but not only. Swiss quality-concious companies also produce vodka, whiskey and gin and now want to tackle new markets abroad. A delegation trip to London was a promising start for business activities in the UK.