As the second largest economy and growth engine for the global economy, China remains an important expansion market for Swiss companies. These enjoy tangible advantages in trade with China, for example, over competitors from the EU. Swiss companies benefit from the bilateral free trade agreement, which offers valuable customs advantages while easing trade. However, entering the Chinese market also brings a number of challenges with it. We will be happy to advise you on how to master these, so that you can tap into this huge market yourself!

Market information

Market information

Are you considering entering the Chinese market? Are you already exporting to China and need tips, advice or support for your next steps? Do you have technical or legal questions? Would you like to find out about the state of the Chinese economy and the development of trade relations between Switzerland and China?

In this section you will find guidelines, checklists and background information on doing business in China - especially for Swiss SMEs and startups.

GoGlobal Cockpit screenshot China

Discover your individual sales potential in China

Analyse a wide range of data and compare China to other countries - specifically for your products!

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Industry information

Industry information

China remains an interesting market with many business opportunities. In this section we present interesting opportunities for selected sectors and explain how you can make use of them.

Fact Sheet

China – Hainan Boao Lecheng a unique opportunity for Swiss healthcare companies to enter the Chinese market and to discover new business potential

lecheng pilot zone
Hainan Boao Lecheng international medical tourism pilot zone, also known as "Boao Hope City", is considered a key achievement of Hainan free trad...
Industry Report

Opportunities in the Chinese Electric Vehicle Market

China city skyline
China is the undisputed electric vehicle (EV) champion of the world. The Industry Report helps Swiss companies to understand the Chinese EV marke...
Fact Sheet

China’s ambitious national policies and action plans aiming to improve the energy efficiency of buildings

Urban scenery on both sides of minjiang river, fuzhou city, fujian province, China
Increasing the share of energy efficient and sustainable buildings in China is an urgent and important step to reach the targets set by the Chine...
Fact Sheet

Opportunities in the Chinese hydrogen market

China has great plans for hydrogen. Opportunities abound in China for Swiss companies with innovative technologies, but where should they start? ...
Industry Report

How to enter the Chinese market as a Swiss medtech company

Man looking through microscope
The medtech market in China has become much more challenging for foreign companies in recent years and months. The objective of this study is to ...

Selling successfully to China with e-commerce

E-Commerce China
China is already the world’s leading e-commerce market and will soon become the number one in retail sales, replacing the United States. Our guid...
Business opportunities in China

Find opportunities for your business in China

Our database is fed by our global network, tender platforms and a wide range of other sources

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Events + trade fairs

Events and trade fairs

Especially for SMEs it is important to feel a new market to really understand its potential fit. Our business trips and events take you to the country and our events - webinars or in-person - in Switzerland allow you to exchange with experts and peers and leverage our network for your growth.



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