As the second largest economy and growth engine for the global economy, China remains an important expansion market for Swiss companies. These enjoy tangible advantages in trade with China, for example, over competitors from the EU. Swiss companies benefit from the bilateral free trade agreement, which offers valuable customs advantages while easing trade. However, entering the Chinese market also brings a number of challenges with it. We will be happy to advise you on how to master these, so that you can tap into this huge market yourself!

How to do business

How to do business

Are you considering entering the Chinese market? Are you already exporting to China and need tips, advice or support for your next steps? Do you have technical or legal questions? Would you like to find out about the state of the Chinese economy and the development of trade relations between Switzerland and China?

In this section you will find guidelines, checklists and background information on doing business in China - especially for Swiss SMEs and startups.

GoGlobal Cockpit screenshot China

Discover your individual sales potential in China

Analyse a wide range of data and compare China to other countries - specifically for your products!

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Sector information

Sector information

China remains an interesting market with many business opportunities. In this section we present interesting opportunities for selected sectors and explain how you can make use of them.

Business opportunities in China

Find opportunities for your business in China

Our database is fed by our global network, tender platforms and a wide range of other sources

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Events + trade fairs

Events and trade fairs

Especially for SMEs it is important to feel a new market to really understand its potential fit. Our business trips and events take you to the country and our events - webinars or in-person - in Switzerland allow you to exchange with experts and peers and leverage our network for your growth.

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