Fact-Finding Mission
APAS Show Brazil 2023

APAS Show Brazil 2023

Do not miss the chance to join the largest food and beverages fair of the Americas and meet with key stakeholders of the industry.

Also known for being the largest supermarket event in the world, during four days, APAS Show offers trade visitors a great platform for new and existing business developments.

The Brazilian food and beverage industry is one of the most relevant for the country, it represents 10.6% of GDP and generates 1.72 million formal and informal jobs. Brazil is the second largest exporter of industrialized food in the world, selling to more than 190 countries. The local market is well developed and count with the presence of large multinational companies with consolidated manufacturing facilities. This shows a very high level of internal competition with many players and with strong companies. 

Although it might seem as a difficult market, Brazil still has plenty of opportunities for companies that would like to work in niche markets that demand top-premium quality products. This is a chance that Swiss SMEs have when approaching the Brazilian market. As the local conditions impose that the product arrives at the market with high prices, the way to differentiate from competitors is highlighting unique product’s characteristics that no other local or foreign supplier can offer. The Swiss brand helps in this perception among local consumers, as the country is commonly associated to premium, superior and unique products.

APAS SHOW will take place in São Paulo, bringing together professionals from the supermarket sector and the main food and beverages companies in Brazil. More than a fair, APAS SHOW is a true source of business through the relationship with exhibitors, generation of connections and the various lectures given by top professionals in the supermarket sector.



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Target audience Swiss food and beverages companies looking to expand to Brazil
Organizer Switzerland Global Enterprise / Swiss Business Hub Brazil
Event language




Number of the last edition (2022)

  • 819 exhibitors in total
  • 185 international exhibitors from 14 different countries
  • US$ 30 millions in international business
  • 111,571 visitors during the four days
  • 689 meetings
Our services


Taxes and logistics are crucial for successfully doing business in Brazil – the right strategy can differentiate you from competition. Would you like to discuss these topics with specialists who can advise on special benefits and regimes such as the ex-tarifario import tax reduction, bonded warehouse, temporary import, among others? Book a free 1 hour consultancy with a regulatory affairs specialist from our network of trusted experts.

CHF free - on request


Brazil has a rather high degree on regulation. Does your product require a certificate or registration from a regulatory body? What other norms apply? Book a free 1 hour consultancy with a regulatory affairs specialist from our network of trusted experts. 

CHF free - on request


When doing business with Brazil, Brazilian law applies. While the Brazilian legislation might be different from Swiss legislation, it is very specific. Book a free 1 hour consultancy with a lawyer from our network of trusted experts.

CHF free - on request


Companies that contract our fair services are invited to a networking lunch. This is an excellent opportunity to exchange with colleagues from other Swiss companies and industry experts. The participants of the networking lunch are confirmed three days before the venue.


Would you like to know more about your specific market in order to make the best of your participation at the trade show? 
We answer your questions (on topics such as market size, trends and market development, competition’s products and prices, regulatory aspects, among others) by consulting with key industry players, opinion leaders, trade associations or experts.

  • 3 – 4 questions per expert / interview
  • 2 – 3 expert interviews
  • Short summary of findings (approx. 2-4 pages)

Exclusive price for S-GE GOLD members: CHF 890.-, Non-members 1’050.-

Delivery time: 2-3 weeks


Would you like to obtain background information on existing or potential business partners? We can verify the reputation of the company by checking customer references and consulting SERASA. 

  • Verification of 1 company (registration in local trade registry)
  • Verification of 1 – 2 references (if possible)

Exclusive price for S-GE GOLD members: CHF 500.-, Non-member CHF 600.-

Delivery time: 2 – 3 weeks


Have you identified a company you would like to meet during the fair? We can help you identify the right contact person for your meeting, organize the meeting for you and even participate during the first meeting for translation and/or clarification purposes.

  • Arrangement of the meeting at the trade show (official invitation on behalf of the Swiss Consulate)
  • Participation in the meeting for coordination and support with business culture aspects and translation, if necessary
  • Minutes of the meeting prepared by the Swiss Business Hub Brazil

Exclusive price for S-GE GOLD members: CHF 255.-, Non-member CHF 300.- PER MEETING

Delivery time: 2 – 3 weeks


Are you looking for business contacts?
We evaluate contacts for you whether these are possible distributors, agents, customers or others, from the universe of contacts participating at the trade show.

  • 2-3 best suitable contacts (based upon short profile provided) 
  • Contact data containing full information and contact person 
  • Short description of business contact and summary of the screening conversation with the Swiss Business Hub Brazil team
  • Arrangement of meeting at trade fair or in other location

Exclusive price for S-GE GOLD members: CHF 1’700.-, Non-members CHF 2’000.-

Delivery time: 4-5 weeks

IMPORTANT: This service must be hired minimum 5 weeks prior to the trade show. Valid only for contacts exhibiting in the trade show

Anything else?
Is there anything else we can help you with? Feel free to ask us anything. 

*Offers valid for trade shows in Sao Paulo city. For other locations, additional logistic costs might apply.


Become member of S-GE and enjoy special prices for these and other services. 


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Official program