Webinar: Russia's medtech industry

How to export medical technology to Russia successfully

There are two reasons why Russia's healthcare sector is interesting for Swiss medtech companies: the size of the market is substantial, and Russia purchases almost all its medical equipment from abroad. However, exporting to Russia is not without its problems. Our webinar will show you how to make a success out of it, and what you need to consider.

With 146 million inhabitants, Russia is an attractive market for medical technology. Of particular interest is the fact that the Russian medical equipment market is almost entirely dependent on foreign products; about 80 percent is imported. Against this backdrop, the Russian healthcare sector offers great potential for Swiss medical technology companies. However, exporting to Russia also presents some challenges.

The hurdles of the Russian healthcare system
The golden rule for successful market entry in Russia in the field of medical technology is to get yourself a good and experienced Russian sales partner. A local partner with the best knowledge of the Russian healthcare system is therefore essential. It is also important to familiarize yourself with different procurement procedures in the private and public sectors. Another important circumstance to be aware of is that certifications can take a long time and cost a lot of money.

Webinar: Tips for successful medtech export to Russia
In our webinar, we will show you the various distribution strategies and explain how well they work for particular product categories, we will tell you who to contact for your specific request and how to find the right local partner and distributor. You will not only profit from expert tips, but also learn from the experience of a Swiss medtech company that has already successfully gained a foothold in the Russian market.



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Target audience Swiss and Liechtenstein companies active in medical technology
Organizer Switzerland Global Enterprise and Swiss Business Hub Russia
Event language



Online, (CET/MEZ)

Cost of participating Free of charge
Registration deadline

The login for the platform "InEvent" will be sent to you by e-mail 24 hours before the webinar starts by email.



Welcome and introduction to the topic

Mr. Michael Kühn. Senior Consultant Russia, CIS and Nordic Countries, S-GE


Mr. Andreas Bitzi, Head Russian Chapter, Joint Chamber of Commerce (JCC)

How to access public and private healthcare sectors in Russia? Presentation of market search

Ms. Anna Padeeva, Senior Trade Advisor, Swiss Business Hub Russia

Evolution of 10 years business model of Bien-Air Dental SA on the Russian market

Mr. François Davin, VP Sales EEMEA, Bien-Air Dental SA

Promoting Swiss medtech devices to the end consumer: retail and pharmacy chains

Ms. Anastasia Fraser, General Manager, Medela Russia

Company testimonial: VirtaMed AG

Mr. Jan Hillebrand, Senior International Business Manager, VirtaMed AG

Import and customs clearance of medical equipment in Russia

Ms. Tatyana Gaevskaya Head of Trade Division and Contract Logistics, AsstrA Forwarding AG


Summary and end of Webinar

Mr. Michael Kühn. Senior Consultant Russia, CIS and Nordic Countries, S-GE

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