Webinar: Russia's medtech industry

With 146 million inhabitants, Russia is an attractive market for medical technology. Of particular interest is the fact that the Russian medical equipment market is almost entirely dependent on foreign products; about 80 percent is imported. Against this backdrop, the Russian healthcare sector offers great potential for Swiss medical technology companies. However, exporting to Russia also presents some challenges.

The hurdles of the Russian healthcare system
The golden rule for successful market entry in Russia in the field of medical technology is to get yourself a good and experienced Russian sales partner. A local partner with the best knowledge of the Russian healthcare system is therefore essential. It is also important to familiarize yourself with different procurement procedures in the private and public sectors. Another important circumstance to be aware of is that certifications can take a long time and cost a lot of money.

Webinar: Tips for successful medtech export to Russia
In our webinar, we will show you the various distribution strategies and explain how well they work for particular product categories, we will tell you who to contact for your specific request and how to find the right local partner and distributor. You will not only profit from expert tips, but also learn from the experience of a Swiss medtech company that has already successfully gained a foothold in the Russian market.