Industry Report

The US wine market - and how Swiss exporters become part of it

In the USA, interest in Swiss wine is increasing. The reason for this is Switzerland's good reputation for high-quality food products. Wine distributors are looking for alternative markets for discerning customers looking for quality and Swiss wine can benefit from this as a niche wine market.

Wine

Facts about the US wine industry

The wine industry in the US is large and fragmented, with new, regional wineries continuing to enter the industry. Over the five years to 2020, the industry has experienced fairly consistent growth. As the United States has become an increasingly prominent producer and exporter of quality wines, the industry has established itself as a key player in the global wine market.

Over the five years to 2025, the industry is forecast to experience a slight slowdown in revenue growth as the economy rebounds from setbacks incurred amid the coronavirus pandemic and consumers begin diversifying their alcoholic beverage consumption. While growth is expected to be slightly slower than during the previous five-year period, operators are expected to benefit from projected increases in consumer confidence and per capita expenditure on alcohol. Still, persistent detrimental growing conditions are expected to place downward pressure on profit margins, as operators struggle to maintain stable input costs. Thus, over the next five years, revenue is forecast to rise an annualized 3.0% to $30.0 billion.

Report with detailed information  

However, exporting wine to the United States can be time consuming and filled with significant hoops to jump through. Alcohol is one of the most regulated products in the United States and   bringing your first shipment over successfully requires a significant amount of research and understanding. Nevertheless, this effort can pay off. In our report, we give a detailed overview of the characteristics of the American wine market, the competitors, the potential for Swiss wine exporters, and we explain how to export to the USA.

Contents

  1. Introduction and Opportunity
  2. Regulation
  3. Winery Industry
  4. Wine Bars Industry
  5. How to Import Wine into the U.S.

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