Recordings

Webinar: USA to Brazil - International Pathways for Swiss MEM Growth

Successful strategies for expansion from North to South America for Swiss machinery companies

In our expert webinar, you discover what is the best strategic approach in exporting to multiple markets for your Swiss MEM company. Learn from industry specialists and gain insights from a real-life success story.

Webinar: USA to Brazil: International pathways for Swiss MEM growth

For Swiss machinery companies seeking to expand internationally, a strategic approach is key. In this video, S-GE’s USA and Brazil experts have joined forces to bring you a comprehensive overview of successful pathways to internationalization in North and South America. 
 
In partnership with Swiss MEM, our market experts talk to Tornos, a successful Swiss MEM company established in the US that is now planning to expand into Brazil. In an interactive format we assess what is the best pathway for their export project.   

You discover:

  • the benefits and challenges of establishing a subsidiary in the US 
  • the opportunities and challenges of establishing in South America
  • the pros and cons of managing a South American operation from the North American subsidiary 

You also gain a clear overview of the opportunities for growth in North and South America for your Swiss MEM company, and a strategic approach to international success.

Program

  • Introduction, Bruno Aloi, Senior Consultant South America, Switzerland Global Enterprise

  • Understanding the USA MEM Market, Stewart Tipson, Head Export Promotion, Swiss Business Hub USA

  • Understanding the Brazil MEM Market, Leticia De Sena Carita, Deputy Head, Swiss Business Hub Brazil

  • Roundtable: Pathways of Internationalization into USA and Brazil with Guest Success Story Tornos

    • ​​​​Naiane Nunes, General Manager, Tornos

    • Bruno Aloi, Senior Consultant South America, Switzerland Global Enterprise

    • Stewart Tipson, Head Export Promotion, Swiss Business Hub USA

    • Leticia De Sena Caritas, Deputy Head, Swiss Business Hub Brazil

  • Swiss Machine Tooling Sector, Christoph Blättler, Secretary General Swiss Machine Tool Manufacturers, Swissmem
  • Key Take Aways, Bruno Aloi, Senior Consultant South America, Switzerland Global Enterprise

  • Q&A

     

Watch the recording of the webinar here:

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