Switzerland Tourism is a federal corporation under public law tasked with promoting domestic and international tourism demand for Switzerland as a holiday, travel and conference destination.
The development and implementation of demand-enhancing marketing programmes and the profiling of the strong, traditional yet modern Swiss tourism brand both nationally and internationally are its key priorities.
ST works in close collaboration with the tourism sector, which contributes around half of the budget. The other half consists of federal funds.
The organisation is oriented towards customers and markets, and is managed in accordance with commercial criteria.
ST is present in 26 countries worldwide, employing around 240 people.
