Export Knowhow

Leica Geosystems AG: Measuring the world

Leica Geosystems is a leading provider of measurement solutions for spatial information, which are produced with Swiss technology. Today, the company creates complete solutions for professionals around the world. Leica Geosystems enlisted the support of S-GE to clarify the market situation in Argentina.

Aerial view over Leica Geosystems

Every day, professionals work to shape the world. They measure, draw up plans and maps, build roads and buildings and manufacture products. Their work depends on extremely accurate measurements. Professionals from a wide range of industries, including surveying and engineering, civil engineering, security and manufacturing, trust Leica Geosystems for all their geographic needs. Even today, the company's hardware and software solutions are still created using Swiss technology.

Leica Geosystems can look back on a proud 200-year history

The beginnings of Leica Geosystems go back almost 200 years; Wild Heerbrugg AG was founded in 1821 in the Rhine Valley. A little over a hundred years later, Heinrich Wild set about developing the T2, the world's first fully portable opto-mechanical theodolite, in a small, empty textile factory, thus laying the foundation for modern surveying. Since then, the company has risen to become the leading provider of innovative surveying solutions. Today, 4600 employees work for Leica Geosystems in 33 countries. They are part of the Hexagon brand network, consisting of a workforce of 16,000 people.

Building and maintaining relationships on the Fact Finding Mission

Leica Geosystems enlisted the support of S-GE for its market entry in Argentina. Switzerland’s point of contact for internationalization issues has been working closely with the Swiss-Argentine Chamber of Commerce for some time.

“An important relationship that allowed us to get to know companies and direct decision makers for relevant projects in the public and private sectors,” says Pablo R. Ferrini, Sales Manager of Leica Geosystems in Sao Paulo, Brazil.

To this end, company representatives took part in a Group Fact Finding Mission to explore the infrastructure & energy sector in Argentina, which was jointly organized and conducted by S-GE and the Chamber of Commerce. The Fact Finding Mission taught participants how foreign companies can do business in Argentina, as well as how they can establish themselves there and benefit from the bilateral trade agreement between Argentina and Switzerland. S-GE and the Chamber of Commerce also organized a second trip to find out the exact status of PPP (Public Private Partnership) projects in the fields of energy, mining, transport, communications, technology, water, sanitation, housing, health, safety and education with an investment volume of 26 billion US dollars.

New contacts and good positioning in Argentina

Nothing is official yet, because Argentina is still suffers from high level of economic instability, which has a negative impact on the progress of many projects; nevertheless, Leica Geosystems is glad to have participated in both missions. The company made contacts and feels well positioned “to benefit from rising sales in Argentina as soon as the economic situation improves,” says Pablo R. Ferrini. He goes on to say that they also plan to enlist S-GE’s support in other Latin American countries.

Would you also like to open up new markets?

We accompany you on your path into new markets: with specific information, experienced consultation and a global network of experts. We inform you about relevant developments in global markets, mediate contacts and partners and point out new business opportunities.

Information

Links

Recommend us
How should we contact you?

Premium Partner

Strategic partners

Institutional partner

Official program