S-GE Event

Swiss Pavilion @ Milano Design Week / Fuorisalone 2024

Since 2018, Switzerland Global Enterprise has intensified its promotion of Swiss design companies and its related sectors.

Swiss Pavilion @ Milano Design Week 2021

Exploiting the varied platform of “Milan Design Week” the main event in the city center during the exhibition “Salone di Mobile”, which takes place in April each year. We have proposed a series of projects from year to year to raise awareness in favour of small and medium-sized Swiss brands operating in the most diverse fields of design, such as:

  • Interior Design
  • Bathrooms
  • Furniture
  • Lighting
  • Outdoor Design
  • Architecture planning
  • Design studio etc.

In the framework of the Design Week, ‘Fuorisalone’ is a unique project in which companies taking advantage of the various city districts can creatively display their products and solutions in special and unusual locations. Far from being a traditional exhibition, this context helps companies to show their most creative aspects.

Already since 2018, S-GE has supported numerous companies with group exhibitions where companies individually or collaborating with each other could make themselves known to a truly global audience.


Some numbers of the Design Week in Milano from the 2023 edition (source: Region Lombardia)

  • 350.000 visitors during the week (65% not Italians)
  • 180 countries of provenance
  • 2.000 exhibiting brands
  • 1.200 events

Also for 2024 we are planning an absolutely innovative and interesting collective project ‘Team Switzerland’ during the ‘Fuorisalone 2024’ from 15 to 21 April 2024

Find out more and be part of it!


Target audience Swiss exhibitors at the “Salone del Mobile”, all design-relevant industries (e.g. furniture, fashion, kitchens, interior, vehicles, etc)
Organizer Switzerland Global Enterprise
Event language



Country experts

Stefan Zwicky, Swiss Business Hub Italy, Head of Swiss Business Hub Italy

Beat Kuster, Switzerland Global Enterprise, Senior Consultant Southern Europe + Benelux

Registration deadline



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Official program